Interesting Internet demographics story in the UK Guardian last week.
“For years cyberspace has been tailored to an audience of mainly young men but for the first time women webusers have taken the lead in key age groups. At the same time an army of silver surfers has emerged and the over 65s are spending more hours online than any other age group…”
“For years cyberspace has been tailored to an audience of mainly young men but for the first time women webusers have taken the lead in key age groups. At the same time an army of silver surfers has emerged and the over 65s are spending more hours online than any other age group…”
http://media.guardian.co.uk/newmedia/story/0,,2154392,00.html
If you’re only keeping the interests of men/boys in mind when you’re building sites, or creating products, you’re missing a huge market.
On a related note read my article, from a few months ago, about targeting the aging population. It’s about halfway down newsletter 355