"There MUST be a fast, smart, easy way to get a high ranking (eg in Google) for a range of selected keywords?" a reader of my Letter from Phil newsletter asked me today.
The bad news is there’s no short cut to getting ranked high except from getting a lot of backlinks to your site or web page.
You can get ranked high slowly by writing a keyword rich, on topic rich, page. But it’s not going to immediately propel you to the top of the search engine rankings.
Just writing a keyword rich page no longer works properly. You also need to "theme" the page. Example: if your web page is about ranking high in the search engines and your main keyword phrase is "get to the top of google" you also need to use secondary keyword phrases like seo, ranking, search engine ranking. Perhaps a better example would be that if you’re writing a page or article on walking boots you would rank higher if you also mention hiking, trails, waterproof, laces, mountains, backpacks, carrying water, etc, etc.
Search engines, or rather the people working for them, are not fools and they know that most, if not all, automatic site builders build pages have a keyword phrase repeated many times throughout the page – but nothing much at all related to the topic. So they now penalize against this kind of page.
A good free tool to use to help you find secondary keywords is the free Google’s Adwords Keyword Tool which displays a list of secondary or related keywords down the right side of the page.
So back to what I was saying – the fastest way to get to the top of Google, or the other major search engines, is to get hundreds of people linking to your site. The only way this is going to happen fast is if your site/page is something out of the ordinary/entertaining/viral, that people want to link to. Or your write a really good article that gets published in a lot of online ezines and web sites and has a link in it back to your site.
phil
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