Why your headline is really really important … and ideas for creating a good one
Whether you rewrite a private label article or go the slow way and write your own from scratch, you should always come up with a snappy, interesting title.
It’s the first thing that people see, and it either grabs their attention or it doesn’t which means they might move on without even taking a look at the content.
Think about it. Everyone scans headlines, on or off the web looking for something that interests them. If something doesn’t instantly catch your eye you move on to something else. It’s the way of the world.
So here’s a big tip. What you should do is try and write article or blog post titles like the stuff on the covers of Cosmopolitan and Reader’s Digest and other magazines with huge sales.
Notice how both these magazines, Cosmo and Readers Digest, use a lot of numbers in their teasers. (teasers is the word that journalists use)
“41 Things doctors Never Tell You.”
“25 Great Places to Visit for Free”
“No Hassle Flying: 18 Insider Tips”
“7 New Ways To Be Happy”
“50 Things That’ll Make Him Worship You”
They use them because they work, and a LOT of work goes into creating them. They’re tested and tweaked to get them perfect to attract people to buy/to read the magazine. So if they work on mags they’ll work online too.
So stand in a magazine store and make a note of some of them, or you can see them online at places at the above links.
You can find tons of magazine covers in your niche (assuming it’s a popular enough niche to have lots of magazines) at places like
Magazine http://magazine.com/
and Magazine City http://www.ccgdata.com/index
Learn from them…grab ideas, study the writing technique, and also just adapt one of the headlines to suit your article or blog post. They’re headlines that work. Written by pro’s at the top of their game. Make use of their skills 