Read this in a column in The Independent, a UK newspaper a couple of days ago:

———-

“Most things in life aren’t about talent, they’re about skill. Everybody starts out bad at stuff and most people stay
that way, but you don’t have to. The only thing that stops you getting better at something is not trying”

———-

I know that above quote is the kind of thing you read time and time again, but it’s true isn’t it.

The columnist was writing about a juggling taxi driver in San Francisco, but they could just as easily have used the
same words about an internet marketer (and who knows, you may be an internet marketer in San Francisco I’m sure
that some of you are)

It’s commonsense that you’re not going to become a success at something without practice, without working on improving your skill level.

Your first web site probably isn’t going to be great, the first article you write might be rubbish. You’re not going to create a compelling Camtasia video the first time you use the program. The first landing page you put up probably won’t work well until you’ve tweaked it many times to boost the conversion rate, the first Adwords ad you write won’t be as simple to write, or as good, as one that you write down the track.

In other words you’ve got to put the work in, you’ve got to do the hard yards, nothing comes easy and to succeed you’ve got to put time and effort into educating yourself in what works, and into constant self improvement.

Lesson over