Here’s a related recession-beating piece I wrote 5 years ago (with an update at the bottom)

I’m into business success stories in a big way, and I read a great one in The Australian newspaper the other day, about a young woman called Katrina Allen, who is the only woman in the world (according to the paper) with her own tampon company.

Katrina started it because she wanted a recession proof business…and apart from food there aren’t many things more recession proof.

Well actually getting into this particular business was her dads idea. When she was talking to him about quitting her job and opening her own business he said that tampons were bound to be a recession proof business because most women use them.

And now Katrina, with her company De Jour Sanitary Products, is showing the multinationals that she can compete on their terms.

A David against Goliath kind of story. Well more of a Doris against Geraldine story I guess, but I’m sure you get the point.

And to get to the point of this little story…well it’s just something she said in the interview that tickled my fancy:

when you’ve got a dream, and you know your dream is right and you’re passionate about it, sometimes you need to do everything to make it happen

Ok, that’s the end of the little story about Katrina.

Now for a bit of my homespun philosophy:

Is your dream right? Are you passionate about what you’re doing online? Are you excited about it?

Enthusiastic?

Can’t keep away from your computer?

Because if you’re not, you’re probably not going to succeed at whatever it is you’re doing.

If you need to make changes, make them.

Stop wasting time on things you’re not passionate about.

Spend time on things you love doing.

I LOVE all this Internet stuff. But I also work darned hard.

You’re not going to find success until you can combine the LOVE and the WORK.

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I know I’ll get some flames for mentioning women’s “things” but so be it. They’re a fact of life and I’m just glad I don’t need them.

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Update:

Katrina sold over $3,000,000 worth of product in 2008

Quote: (When asked what advice she’d give to people starting their first business) Katrina said:

Have a good idea, without a good idea it won’t work. Secondly if running your own business was easy then everyone would do it so never, never give up

Too true.