Tag Archives: ppc

Speedppc – pay per click marketing at warp speed

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Two years ago, give or take a couple of weeks, I was sitting in a Starbucks on Pennsylvania Ave in Washington DC, with a ‘guru’ Internet marketer I won’t name, and a young unknown called Jay Stockwell.

We’d just seen a presentation on PPC (pay per click marketing) and you could see in Jay’s eyes that a fire had just been sparked, and that he was burning with enthusiasm and eager to get back home to Australia to start work.

During that presentation, something had just clicked, and Jay already knew that his destiny lay with PPC.

Since then the un-named guru has gone underground, vanishing from the public eye because of his huge PPC success, and Jay has gone from nowhere to a pay per  click millionaire, and creator of SpeedPPC, the best  PPC software in the world.

speedppc

SpeedPPC was publicly released in the middle of last year to critical acclaim, and a few months later, when Jay flew back to America to a PPC seminar, 8 out of the 9 speakers used and recommended SpeedPPC, most of them openly during their presentations.

Today Jay, and his business partner the legendary affiliate marketer Allan Gardyne, have released the next generation
of the software.

And based almost completely upon user feedback from those PPC masters, they’ve taken it up several notches to previously undreamed of levels of automation and speed.

If you’re already into pay per click (and the vast majority of successful affiliates and product owners are) you’re almost certainly already using SpeedPPC, so make sure you upgrade immediately because it’s got some brilliant new features.

And if you’re new to pay per click, or you want to try your hand at it,  I’d go as far as saying that without the automation and speed that this software delivers you just can’t compete.

It gives you the ability to turn pay per click professional in one swift step. It’s that good.

And this launch week there’s the added incentive of $100 off the price, and also 12 months access to Jay and Allan’s private in-house Clickbank data mining tool.

This is an unreleased tool that they use themselves to follow the trends in CB, to see what products are emerging and getting popular, and then lets you export that data directly into the SpeedPPC landing page datafeed software.

Sounds complicated doesn’t it? :)

But just about everything in SpeedPPC is automated, and what it means is that it finds the next successful product in CB, sucks it into it’s robotic innards and creates an advertising campaign around the product, and then automatically builds a landing page/squeeze page and puts it all up online for you, while you think of making yourself a cup of coffee but then realize you don’t have time because SpeedPPC has already finished its work and raced off into the kitchen to put the kettle on.

(note: SpeedPPC doesn’t just work with Clickbank products. That’s just a bonus :) )

How to use Google Trends for niche research

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legs and stockingsGoogle Trends is really useful for some quick niche market research.

Basically it’s a comparison tool on how different search terms have performed over time in the Google index. It also displays how frequently your topics have appeared in Google News stories, and which geographic regions have searched for them most often.

The default search shows worldwide trends, but you can select an individual country (from a drop down menu in the top right of the screen). And it’s this geographic regions search that you will probably find the most useful.

Especially if you’re targeting local search when using pay per click advertising.

It’s probably best to give you some examples. Let’s suppose you are based in Australia and have a site selling tea and coffee. Type in coffee, tea then select Australia only and you see that they’re just about equal in popularity except for Adelaide (the capital of the South Australia state, and I think that’s because Adelaide has a lot of English immigrants).

This immediately shows you that you need to build search optimized web pages about tea for Adelaide, or if you’re buying PPC advertising on Google or elsewhere, make sure you do regional targeting for tea sales to Adelaide.

Local search is getting more important all the time, so lets look at some more examples:

Suppose you’re running a lingerie site, or an Adult type site. Which of these do you think you should be pushing to your market – pantyhose or stockings?

inspired by

This one is a quite dramatic example. And I don’t mean the colour of those pantyhose.

I’m talking about the graph below where blue is for pantyhose and red means is for stockings :)

pantyhose or stockings

pantyhose or stockings

You’ll see from the above worldwide graph that most countries will go for pantyhose, but the Brits go for stockings in a big way :)

Long legs in high heels

Though, strangely, stockings easily beat pantyhose worldwide in Google News. Look at the news mentions at the bottom of this graph from Google Trends. (note that pantyhose have recently made a comeback) Blue is for stockings, red pantyhose.

Anyway, if you’re promoting stockings you’ll definitely should build pages targeted to the UK market, and pay less attention to some other markets. And with pay per click you’d want to write ads aimed at the British market and make sure the ads only appeared to that market.

You can also narrow your research down further by just looking at Google Trends UK results.

Assuming you’re seeing exactly the same stats as me, you’ll see that a place called Strangely, Renfrew, a small town in Scotland is the stocking search capital of Britain. Why it beats searches for stockings in big cities like Birmingham and Manchester I’ve no idea. Though maybe the Scotsmen wear them under their kilts :)

I could give you example after example here (and in fact I spent around half a day earlier this week coming up with some) but really it just boils down to thinking more about targeting local search trends. Especially when you’re using Adwords.