Martin Avis’s Keyword LSI Spy software review

guest review by Megan Henshall

Keyword LSI Spy is Latent Semantic Indexing keyword software, designed to help get your articles and web pages ranked higher in the search engines

If you and I had been starting out in all this only a couple of years ago, things may have been a little easier for us – when it comes to writing that is!

Back then, so long as you included some basic but relevant keywords, you didn’t need to worry too much about the quality of what you were writing.

The result would be a pretty crude piece of copy but the search engines would pick it up regardless.

Phil used this example when he was explaining it to me -

Example – “holiday let in Ambleside”

“Looking for a holiday let in Ambleside? Well you’ve come to the right
place because this site is all about holiday let in Ambleside.

In fact we’ve got the best holiday let in Ambleside that you could possibly hope for, so when you come here on vacation you should stay with us.

To get details of our holiday let in Ambleside phone: 043534563463636

Thank you for visiting our holiday let in Ambleside web site.”

Nowadays, Google would pick up a piece of writing like this and spit it right out – recognizing it for exactly what it is! Utter tosh….

So how does it work now?

Well, have you heard of Latent Semantic Indexing?

No, I hadn’t either until the other day.

I was reading something about keywords on one of the forums when it cropped up. I was going to ask Phil what it was but then received an email from him telling me about it anyway.

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Latent Semantic Indexing is what the search engines (or at least google) are using now and it is an incredibly sophisticated, modern attempt at ensuring high quality indexing.

Or in laymen’s terms, they use it to rank only the best and most relevant posts/articles/pages etc.

So, whilst the blurb about “holiday let Ambleside” wouldn’t get a look in as it stands, if it also contained latent semantic words and phrases like

“English Lake District”, “family and children”, “walking holidays”, “lake”, “national park”, “self-catering”, “holiday cottages” etc or “rains all the time” (only joking, although it does feel like it sometimes!)
it would have a much better chance of being ranked by a search engine and placed before your potential customers eyes – even with the actual keywords, “holiday let Ambleside” included only once or twice!

Why? Because the way LSI works is a bit like humans do – it scans all documents and recognizes where clusterings of related words and terms appear.

So, as well as looking for the main keywords, LSI looks for other words and phrases relating to the same topic and knows when it’s found something stuffed with content rich copy.

It’s so clever that even if your document doesn’t contain the actual keyword, but does include lots of latent semantic words the search engine knows are associated with your niche, it will still pick it up.

Pretty cool hey?

So, what we need to do is work out a way to find out what all these lovely, latent semantic words relating to our niches are and then get them in our copy!!

And that’s why Phil emailed me.

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There’s this very clever English chap called Martin Avis who has just created a piece of software which does the job for us…..which is just as well because I wouldn’t have a clue where to start!

It’s called Keyword LSI Spy and it’s utterly fabulous – even I can see how marvelous it’s going to be as I start to develop my own business online.

Keyword LSI Spy has been tried out for the past few weeks by a lucky few, all of whom have had incredible results.

I’ve played around with it for the first time tonight, and although I quickly realized it’s capable of things that I’ve yet to waken up to, it’s value to somebody just starting out is as great as that to any seasoned Internet marketer.

All you do is pop in your keyword and within seconds heaps of information on what the top ranked sites in that niche are up to is returned.

From this you can learn things like

Phrases and word combinations top ranked sites in your niche are using on their web pages and in their articles

What keywords and phrases you should be using

The optimum number of words you should have on your page to get ranked for your specific niche

The optimum keyword density pages and articles in your niche should have

Whether the keyword is in the URL

A list of all the keyword meta tags the top ranked sites are using

Thankfully, Martin has ensured that all the above is returned in an easy to understand format.

In fact he has made sure Keyword LSI Spy even provides you with lists of LSI words and Meta Keywords you can copy and paste into your own programs. What a nice man!

Starting out in Internet marketing is tough enough – we need all the help we can get.

Just think of the advantage you’l have over anyone without access to this kind info!

Something tells me Keyword LSI Spy is going to make my first forays into writing for the Internet a lot less overwhelming than I first thought.