Blogging as a business

Unless you’re a brand new reader you’ll know that I stay well away from almost all the big product launches. Usually because I’m put off by all the hype, where dozens of affiliates with big lists send out canned promos.

Most times I’m invited to be one of the first to promote these products. I’m sent a review copy and after looking it over I think “Yep, this is good and worth recommending.”

But then the hype starts, and I back away because I don’t want to be a part of it.

Unlike the Internet marketers who are prepared to churn and burn their email lists, I value the fact that you take the time to read what I write. And I also value that many of you reading this have been subscribers to my newsletter for years. Some of you since the very first issue way back in 1997.

The downside (for me) is that staying away from major launches means I lose out on a lot of affiliate commissions. But because I’ve been doing business on the Internet a long time, and because most of my affiliate commissions come from sources well away from the online business/internet marketing niche I don’t really care. I don’t need to pimp products to you to put bread on the table.

Obviously – I know you’re not dumb :) – this is leading up to a recommendation.

And, as you’ll have guessed, it’s for something that quite a few people have promoted in the past 24 hours. And that’s Yaro Starak’s Blog Mastermindtraining course which teaches you both basic and advanced blogging techniques, but much more importantly leads you from just being an everyday blogger to earning considerable sums from your blog. (note, this is no longer on sale)

Even though we both live in Australia, and in the same state, I don’t know Yaro (except by reputation) so I wasn’t offered a review membership.

So I dug deep into my padlocked and cobwebbed wallet, and signed up. Partly because I’m heavily into blogging, and in particular WordPress, partly because of the very good (though also very long) sales page, and partly because I was intrigued by the story of how Alborz, one of his ex students, took a start-up blog about cars from zero to $10 a day (with Google Adsense) and then very quickly on to a multi million dollar valuation and a huge monthly income. (Alborz provides you with a bonus tutorial in the course)

It’s a great success story, and one that shows you (more than anything else I’ve read) just what you can achieve with blogging if you go about it the right way.

And going about it the right way is what Yaro’s 27-week training is all about. In short, it shows you how to turn your blog into a real business.

He gives you concrete strategies and clear, hype-free, interactive lessons, with six modules in all, broken up into weekly multimedia lessons where you’ll learn from text, audio, and video content.

These core modules are just a small part of the overall system, and I can’t see that anything is held back as he goes about showing you how to turn your blog into a full time income stream, step-by-step.

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Now I’m no dummy when it comes to blogging. For a couple of years WordPress has been my weapon of choice, and I use it for nearly everything, from simple mini sites to complex datafeed driven sites.

I like to think I know how to do almost anything with WordPress and technically I do. Financially I’m not doing bad either.

But I can see already from Yaro’s course that I’ve been missing out on the strategic side, on the overall vision. On the “where am I going with these blogs?” and the “how am I going to get there?”.

You’re probably in the same boat as me. You blog. You do well. But not as well as you know you could.

Well, if you let him, Yaro will take you there with his excellent Blog Mastermind training

Here’s what you’ll find in the Blog Mastermind weekly lessons, using text, audio and video to show you:

  • How to set up and optimize your blog for explosive growth from day one
  • How to create blog content that magnetically attracts devoted readers
  • The exact traffic techniques that took Yaro’s blog from 0 to 5,000+ daily readers
  • Super-advanced traffic techniques to really ramp up growth
  • How to make REAL money with your blog – monetization secrets
  • How to turn your blog into a real business (Or, “How to Work Less and Earn More”)

BONUS Advanced Module: Lessons From Professional Bloggers

And here’s the core training you get as a member:

  1. Lesson 1: Let’s Get Blogging!
  2. Lesson 2: Blog Foundations
  3. Lesson 3: RSS, Social Proof & Plug-ins
  4. Lesson 4: Finalizing Your Blog Structure
  5. Lesson 5: Set Up Key Content Pages
  6. Lesson 6: Content Focus and Structure
  7. Lesson 7: Authentic Content
  8. Lesson 8: Personal Branding and Sourcing Content
  9. Lesson 9: Hiring Bloggers
  10. Lesson 10: Copywriting For Blogs
  11. Lesson 11: Marketing Through Conversations
  12. Lesson 12: Leveraging Content For Traffic Part 1 – Forums
  13. Lesson 13: Leveraging Content For Traffic Part 2 – Article Marketing & Blog Carnivals
  14. Lesson 14: Leveraging Content For Traffic Part 3 – Guest Writing
  15. Lesson 15: Search Engine Optimization For Blogs
  16. Lesson 16: Impact Marketing
  17. Lesson 17: Podcasting
  18. Lesson 18: Publicity
  19. Lesson 19: The Traffic Secret Every Blogger Knows
  20. Lesson 20: The Monetization Process
  21. Lesson 21: Contextual Advertising
  22. Lesson 22: Affiliate Marketing
  23. Lesson 23: Direct Advertisers
  24. Lesson 24: Five Powerful Ways To Make Money With Your Blog
  25. Lesson 25: Email List Profits
  26. Lesson 26: Buying and Selling Blogs
  27. Lesson 27: Blogging As A Business
Note: blog mastermind is now closed…sorry if you missed out. This is an old post and rather than remove it (in case the course is revamped and makes a comeback) I’m leaving it in place.

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