Letter from Phil – 403 – keywords and niches

For a while I’ve been meaning to write shorter but more frequent newsletters.

So here’s the first short (ish) one. Now let’s see if I can boost the frequency.

By the way, I’ve starting posting a lot more on Facebook recently, so if you’re not yet my friend on there please jump on and say hello.

Right, on with the show.

Two weeks ago in issue 401, when I wrote about a video theme for WordPress that’s great for building very targeted niche sites, I got quite a number of emails about the example niche I mentioned –injection molding / injection moulding (different spellings for the Australia/UK and USA versions of English)

Many of the emails asked about how I come up with such weird non mainstream niches. The correct answer is that I’ve got a weird non mainstream mind.

But that’s not exactly useful to you, so here’s roughly how I do it.

I’m sure I’ve written about this in the past, but for years now whenever I go into town for a coffee or two and to read the newspapers (just about every day) I always take a notebook with me and if I come across a potential niche in a news story I make a note of it. Sometimes I only note down 3 or 4 keywords.

Once though, back when I was mass building mini sites (plus doing lot’s of what can probably be termed ‘blackhat’ type site building) I recall writing down over 100 ideas from one newspaper.

Back home I’d take that list and do a quick bit of research to check out the potential winners. Then when I’d whittled the list right down I’d run whatever my favourite keyword tool of the month was ( I buy lots of keyword tools) to get related keywords. These used to
spark further ideas that often ended up being better than the original I’d noted down.

In the later years of this mass site building, there was one free tool that really used to give me tons of ideas, Google Wonderwheel, which worked by visually sparking off winning keyword variations from the initial search I did.

Sadly they killed it off quite a while ago. The primary purpose of the tool was to help search engine marketers build tight themes of keywords, and it did the job very well. So, like a lot of people, I really missed it.

Yesterday though I discovered that it’s back under a different name, though sadly in a non-graphical format.

It’s only available if you have an advertising account with Google (but you can always sign up for one of those even if you don’t plan on buying ads).You can find the tool by logging into your account and looking in the Tools and Analysis drop down menu for the Contextual Targeting Tool.

The Contextual Targeting Tool is run by the exact same engine that ran Wonderwheel. So you get just the same sparking of related keywords and new niche ideas.

# # #

Whether you’ve got just a few niche sites or many, one thing you’ve got to keep track of is how they’re performing in the search engines. Especially the individual posts or pages where you’re pushing something that you can earn money from.

You know as well as I do that unless your blog posts rank high you’re never going to see sales flooding into your Paypal account. You get your blog posts/page ranking higher in the search engines by creating good content in an SEO friendly way, plus giving the posts and pages some social media exposure so they get ranked higher quickly.

Then you’ve got the struggle of keeping these individual ‘money’ posts ranking as high as possible for as long as possible. And when they start to drop down the rankings (as they inevitably will as new competition comes along) you’ve got to tweak them a bit by adding extra content or making a few changes. Plus getting them talked about more on G+ and Facebook, etc.

But when you’ve got lots of sites, or even just a few big sites, checking on how well each individual post is ranking can be a pain in the whatever you want to call it.

You can spend hours doing it, or you can copy me and use a new WordPress plugin that, at a glance, tells you exactly where your individual posts sit in the results for Google and Bing.

Here it is: What’s My Rank?

check blog post rankingThis plugin is a huge time saver, because instead of you having to spend time looking things up it works in the background –  continually checking so that you know whether your
blog posts are rising or falling.

At the moment it’s under $10 and for that low price you can install it on all of your blogs. I’ve gone for the developer edition though. Not because I’ve got lots of client sites but because it lets you track 25 sites and 500 keywords from one installation rather than having to install it on your blogs individually (though you can do that to save money of course)

If you’re a marketer using WordPress I recommend checking it out because it’s going to really help you by letting you know when you need to tweak your pages again to rise
back up those all-important search engine rankings.