Letter from Phil – 402 Why You Need A Mailing List

The Connection Between Eat Pray Love and Rotherham United Football Club + Why You Need A Mailing List +  Selling Ebooks On Clickbank Still Works.

Congratulations to my old mate Grant Shapps.

Last week the British Prime Minister, David Cameron, appointed Grant to one of the most powerful positions in the UK – chairman of Britain’s Conservative Party.
Most of you will know Grant by his other identity as Internet marketer Michael Green with his successful stable of products sold from howtocorp dot com. He’s no longer active in that business (for a number of years it’s been run by his wife and Sebastian Fox) but that’s not stopped the scandal hungry British press leaping onto his ‘dubious’ past.

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Now, according to The Guardian newspaper, Google has banned the sites from Adsense and dropped the sites so far down their search results that they can’t be found by searching. You can read the full story here if you’re interested.

Even if this were true (and according to another old friend Pearson Brown it’s not true because the sites still rank well in the search engines) it wouldn’t matter too much because over the years they’ve built up a huge email mailing list to market to.

We all know that NOTHING in this game is more important than list building. When you’ve grown a good responsive list – in the niches you are operating in – you are nowhere near as reliant on getting traffic from Google.

This is why Grant’s sites will continue to do well for years to come.

By coincidence I’ve been looking into list building products over the past week because – after being out of action so long – it’s something I’ve neglected for ages.

The one product that captured my imagination is the Lead Rocket Squeeze Plugin.

It’s a low-cost WSO for a WordPress plugin for creating optin/squeeze pages that’s really superb.Check it the samples now while the price is still low.

# # #

Here’s a very short one question quiz:

What’s the connection between Elizabeth Gilbert the author of “Eat, Pray, Love” and Rotherham United Football Club in Yorkshire, England?

You’ll never come up with the answer so I may as well tell you. It’s my old programmer pal from Rotherham, Bill Burdin.

Elizabeth has just appointed Bill as her Social Media Manager. So congratulations Bill.

Bill, who has lived in Canberra, Australia since his late teens, is the creator of several site building tools, and auto-writers, that many of you used back in the Adsense goldrush days, but since then he’s stayed out of the limelight mainly selling complex sites to big business.

Another interesting connection between Rotherham and the USA is that the Rotherham football club’s new ground is called the “New York Stadium” because it’s built on the site of an old foundry that made the fire hydrants for New York.

Just a bit of trivia to go with the quiz:)

# # #

Bill also made a long comment on my blog a couple of weeks ago, but many of you won’t have seen it and it’s worth publishing here.

“You know Phil I think anyone who can write well still has a tremendous opportunity to make a substantial living from residual income on the Internet and here’s why I say this.

About 18 months ago a friend of mine who runs a successful fitness business in Canberra approached me and asked if I could help him build a website to sell a downloadable
fitness guide.

He had never sold anything on the web before nor knew anything about affiliate programs.

I laid out the steps he would need to take to launch the product.

1. Write the ebook which he did in PDF format. This wasn’t hard because it contains content he already had created for the business.

2. Create copy for the landing page. This wasn’t hard as he based it on other fitness product websites he had seen.

3. Join Clickbank and setup his product account. I’m a little hazy here because he sells the ebook for $97.00 and I’m sure there is a $50 limit on new Clickbank sellers. But as I say I’m hazy on that bit.

4. Register a domain

5. Create the website. (I did this for him with wordpress and host it for him)

6. Setup an adwords account and bid on some keywords

7. Launch.

The whole process took no longer than a month from scratch. He continued the Adwords until Google started sending generic search results and then he cancelled Adwords.

The bottom line here is that the site started paying virtually from day one and to this day is earning several hundred dollars each month on autopilot.

I was talking to my friend the other day because he now realizes that by accident he has developed the system he can duplicate. He plans to keep building similar sites targeted to the niche he knows well. He’ll just duplicate everything he did on the first site but plans to build a new site every month or so until he’s established a comfortable income.

I think it will work and he’s proven it’s not rocket science but based on Googles willingness to rank unique content.

He has a passion and expertise in the niche he targeted.

He never worried about SEO or backlink chasing but relied on the onsite SEO WordPress implements.

Anyway just thought I would post this and hope it is of some benefit to your readers

By the way I’ll be happy to let your readers know the URL of the website if they want to send a request via yourself.”

Ok, that’s it for today.

Now get to work on growing your all important mailing lists :)

Phil

 

Trackbacks

  1. […] Segal and Avis promoted Michael Green products. Segal’s website used to have a page devoted to Michael Green whom he described as creating “one of the biggest internet marketing forums”. Avis ran lunches for would-be internet marketing entrepreneurs which highlighted Michael Green’s offer to make $20,000 in 20 days “or your money back”. Both men are pictured on the web having dinner with Shapps in Convent Garden in 2004. […]

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    […] Segal and Avis promoted Michael Green products. Segal’s website used to have a page devoted to Michael Green whom he described as creating “one of the biggest internet marketing forums”. Avis ran lunches for would-be internet marketing entrepreneurs that highlighted Michael Green’s offer to make $20,000 in 20 days “or your money back”. Both men are pictured on the web having dinner with Shapps in Covent Garden in 2004. […]

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