12th Anniversary Newsletter

Letter from Phil…383  –  Aug 26th, 2009 – Newsletter Success Formula


I was going to write about something else this week. Well a few things. A long, multi-subject, rambling affair πŸ™‚

But guess what? I’ve just realized that today is the 12th anniversary of this newsletter. The first one was written and published (and read by very few people) on the 26th August 1997.

Which means – according to the very clever calculator that’s built into the new Windows 7 – I’ve been writing it for 4,383 days. And yes, before you hit me with the jokes, I know I’m a very slow typist πŸ™‚

So today is just about newsletters.

Writing the newsletter, or ezine if you will, has been fun most of the time. And it’s also been very profitable, letting me earn a great income with just a few hours work a week. So I’ve been living the 4-hour work week long before the term was coined by author Timothy Ferriss.

Some issues of the newsletter have me a lot of money (US$63,000 commissions in one day from one email is my record. Though early on when I was still a wage slave, one quick ezine – which took around 40 minutes to write – made me just over $13,000, which was the equivalent of around three months wages) and some issues have made me next to nothing.

It’s hit and miss. Like me πŸ™‚ And probably I still haven’t quite got the formula right…though that’s the wrong word. Personally I don’t use a ‘formula’ and don’t plan it in advance. I just sit down and write when I’ve got something to say.

And I always try to make it a mix of entertaining and learning. Interesting is the word I usually use.

Most people who publish (what they call newsletters or ezines) just send out very short and hypey sales pitches. They get a lot of unsubscribes and are constantly battling to get more ‘newbies’ to sign up. In fact, one well-known marketer I know makes a lot of money but he gets so many unsubs every time he sends a mailing, that he has to employ two people full time to get him new subscribers.

So actually there are very few ‘proper’ newsletters in this online business/internet marketing niche. Newsletters with quality, interesting content instead of hype filled promo’s.

The ones that immediately spring to mind are those written by (in first name alphabetical order)

Allan Gardyne
Andy Williams
Harvey Segal
Marlon Sanders
Martin Avis
Michael Campbell
Paul Myers.

I’ve know I’ve missed a few, but they’re the ones I read the moment they arrive in my inbox.

Anyway, it seems appropriate that today is the launch of a new product by one of the people I’ve just listed as my favorites.

Especially as it’s all about writing newsletters πŸ™‚

It’s called ‘Newsletter Success Formula

It’s from the ever prolific Martin Avis, and in 3 hours of video based tutorials he teaches you everything that he’s taken
over 8 years to learn.

There are three main sections.

Ezines for fun, fame and fortune where Martin talks about how he writes his newsletters.

His way is not the only way, of course. But he’s found a way that works very well for him. And anyone who has tried it has had great success as well. So it’s about how he makes very good money from writing a simple newsletter.

He then goes on to teach you how to write articles the right way. And when you get down to the nitty gritty making money online comes down very heavily to writing. You’ll learn just how to structure an article (you can also substitute the words ‘blog post’ for article), but more importantly you’ll learn how to write so that people want to read them.

Plus he shows you how to easily create products. “Without the tears” to use his words.

I rarely manage to sit through three hours of videos, which is what this is. But today I did πŸ™‚ And even though I’ve been doing this for 12 years I’ve had a learning day.

There’s a very common saying among online marketers, and that’s “the money is in the list”.

But really it’s what you do with that list that counts. Martin shows you quite a few good ways to grow your list, and then
how to capitalize on it, by making sure that the people on your list look forward to receiving your newsletters.

He shows you how to attract subscribers, then how to communicate with those subscribers in a way that makes them want to buy whatever you promote to them.


How to turn subscribers into readers

How to communicate with readers

How to turn readers into buyers

How to build loyalty

Each step is quite easy to learn, but very few newsletter publishers get much beyond #1.

Martin says (and I agree) that writing a newsletter (even if you’re not a skilled writer) is truly the easiest way to make a living online.

All you need are a simple text editor and an autoresponder and you could be started tomorrow.

And very quickly turn a few hours work each week into a full-time income.

Writing your own newsletter can be a full time income, but it doesn’t have to be a full time job. Many people write newsletters to supplement their day jobs. In fact, with just 2-3 hours a week you could very soon make more money than the day job pulls in – then you’ll have the ultimate freedom – the ability to choose.

It’s what happened with me. One week my newsletter made me over $13k in affiliate commissions at a time when my day job only paid around $1k a week. But I stuck at the job for a while longer until I was consistently doubling my monthly income. All from a few hours work on a Saturday morning πŸ™‚

If I can do it (with little brain-power and hardly any education) so can you. It takes quite a lot of effort at first, but it gets easier as you go along. And it’s never too late to make your start.

Especially now with Martin’s newsletter course. And right now, for the few days of the launch period, there’s a discount code for $50 off. So make use of it.

Just enter the coupon code saveme50 in the box provided and after you click on the button underneath, the price will drop for you.

Right that’s it.

Now I’m off to celebrate my 12th anniversary as a newsletter writer by opening my best bottle of champagne. A $250 Dom Perignon I’ve been saving for a special occasion πŸ™‚

Until next time


ps. the coupon code has expired, but don’t let that put you off. When you look at the money you can make from just one issue of one ezine, this course costs next to nothing
Get Newsletter Success Formula here


  1. Congratulations, Phil.

    I think I must have read just about all of your newsletters.

    I don’t know how I would have financed my divorce without you πŸ˜‰


  2. Thanks for listing me as one of your favorite newsletters. I really appreciate it. It’s funny, because I was thinking about writing something similar for my 10 year anniversary.

    Yep. it’s hard to believe, but Sept 05 2009 marks the 10th year since my first ebook, Nothing but ‘Net was published. And you my friend, were instrumental in helping get the word out. I’ll always be appreciative of that gesture.

    Yours is one of the few newsletters that I continue to read. I’ve removed myself from all the noise, clutter and distractions. Everyone claiming and chasing the next big thing, when marketing fundamentals – like focus, determination, quality content, and building a readership – are all that’s required.

    It’s also 10 years since I started my newsletter and consultancy. I’ve written four books, 11 whitepapers, 171 newsletters, answered 7,000 email questions and performed over 500 private consultations. To quote a famous lyric, “What a long strange trip it’s been.” πŸ™‚

    I think it’s almost time to pack it up. I’ll probably quit the coaching this year. But as a writer, if you really are a writer, you can’t stop it from coming out. πŸ˜‰

    Thanks Phil, for 12 wonderful fun-filled years. I always look forward to my “letter from Phil.”

  3. Phil, I rarely comment on any blogs but I wanted to congratulate you on your anniversary and wish you many more. Your newsletter is one I came across a long time back, when I first got interested in Internet Marketing, and it is one of the few that I always make time to read.

    I like your style and although I have yet to really push anything out there myself (grr…I need more action!), it is one I aim to emulate. I like that you come across as a real person and what you do seems very achievable.

    I wish you continued success, and hope to join the ranks of the self-employed Internet Marketers myself – when that happens, you will be one of the people I consider responsible.

  4. As I’ve sad to you before Phil, yours is about the only newsletter I still bother to read from start to end. Enjoy that special bottle and congratulations, keep walking the path.


  5. Gidday Phil,

    Had I have known you were going to waste such a good bottle of champagne I would have jumped in the car and come up to help you celebrate.

    Then at least one of us would have had the palate that could appreciate the seductive powers of such a delicate mouth full of bubbles.

    Only trouble is…..with all those clouds coming into your living room, it would have been extremely difficult to eyeball the beauty of the promiscuous bead as it danced in the glass then exploded into flared nostrils giving fair warning to the palate of the impending sensory pleasures.

    And yes….I couldn’t agree more with your newsletter list (not too many seppos on the list though are there? πŸ™‚