all the secrets newsletter issue 4

note: these old issues have not been updated, whch means many of the sites,tools, and methods talked about will no longer exist or not be as relevant in todays world.

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A free weekly online newsletter for Internet entrepreneurs.
We also cover better business, computing, home-office,
mail-order, marketing, motivation, publicity, sales,
telecommuting, and writing skills.

issue4 19th Sept 1997

*please forward a copy to friends*

For subscription (or un-subscription) details,
and legal jargon, please see the last page.

++++++++++++++++++IN THIS ISSUE+++++++++++++++++++

1. A letter from Phil.

2. Business opportunities and classifieds.

3. Article: 10 reasons to use Netmailer.

4. Tip of the Week: 5 simple ideas to turn your
customers into raving fans.

5. Computer News: All the latest from the chip shop.

6. Free Lifetime E-mail Address.

7. Humour: A definition of Windows 95, and more

Letter from Phil,

Ok, as you’re probably all aware, we had huge problems
mailing last week’s newsletter out to all of you.

Some of you have received multiple copies, and 2 people
have complained that they only got half a newsletter – with
it cutting off at the beginning of the ad section. (If anyone
else had that problem please email me and I’ll send you the
issue again – just once, not four or five times).

I’ve found the problem. IT WAS NOT OUR FAULT.

Here’s what my ISP wrote to me on Tuesday:

Recently Networx had installed a “SPAM” filter that would
remove any un-solicited e-mail from being delivered to users,
internal and external.
I had noticed however that your “List” message has been
filtered and have now rectified it. I apologise for this, it
was something that i would not have expected. The fix that i
have applied is temporary however, and therefore i shall be
installing the new “Mailing List” software today and shall
contact you with details on how to administer your list
through this.

Here’s what my ISP wrote to me on Thursday when I complained
that people had been receiving multiple copies:

“Apologies once again, i only installed it two weeks ago, and
it saves all the trash messages that it filters. Your’s just
happened to be one of them.
The repeating could have been caused by the re-enabling of
the filter to accomodate your mail.
We shall have to keep our eye on it, keep me informed.
I am still attempting to complete the setup of the Mailing
List Software for you too. I shall contact you soon.”

So…as you can see, our ISP stuffed up our mailing.
But I’m sure it’s a one off problem. They’re very good and
helpful people and we won’t be leaving them.

Actually we partially caused the multiple copy problem ourself
by repeated attempts to mail it out, rather than contacting
our ISP to see if the problem was at their end.

Anyway, enough said.

This issue is short because of my trip into the Aussie
Outback. It’s now Thursday night and I’m only just starting
writing “all the secrets…”. Because of this weeks time
constraints it’s also a slightly different format to the
previous issues. No Clippings section, only one article.
But enjoy it.


++++++++++BIZ OPPS AND CLASSIFIED ADS+++++++++++++

we can’t be free without them

Answering a classified ad is simple! Just send an e-mail
message directly to the address listed in each ad you’re
interested in!

We would prefer payment by credit card, cash, International
Money Order, or American Express Travellers Cheques…
please only send cheques as a last resort. It costs us
A$15 to have them processed by the rip-off banks here.

Payment should be made payable to either Deer Park Press,
or Phil Wiley – and mailed to:
PO Box 1269, Rockhampton, Qld 4700, Australia

(our street address for your info is
70 Bean Ave, Parkhurst.
our phone number is: +61 079 362692
our fax number is +61 079 304366

But e-mail us first and we’ll place your ad in the next issue.

Remember we are interactive. Read your newsletter using
a current browser or e-mail program and you can simply
double-click on any WWW or “”address.
Checking out ads is a breeze.


Hi! Katie here.
If you have a business of your
own to promote you might like to take advantage of
our special intro advertising offer

contact me at

*** LESS THAN $3.50 A WEEK ***

special opening offer
– a 4 line (68 characters inc spaces) ad run for the
next six issues for just $20, or up to 8
lines for $25. (US dollars)

Go on – make some money on us



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by Phil Wiley

When I started this newsletter I planned on using Microsoft
Outlook 97 to mail it out to you all.

But it’s not worked out that way. With the flood of new
subscribers each week it is too time consuming to type
each e-mail address into the Outlook contact list. Adding a
new contact into Outlook is not as quick and easy as it
should be.

I was hoping to use a combination of Outlook and Word’s
Mail-merging function to send out personalized email.
The same way I use Word to send printed product
information. But can you believe that Office 97 didn’t
think that far ahead? You simply can’t do mail merge e-mail.

There are several programs, however, which do allow
e-mail merging. Two of them are:

Arial Software’s Campaign
Alpha Software’s NetMailer

Using these programs you can design an e-mail campaign
with a series of timed messages personalized with your
customer’s or prospect’s name, address, etc.

Netmailer’s the one I’ve chosen to use. But I’ve got to be
honest here and tell you that’s because they sent it to me
for free so that I’d write about it in my newspaper
columns. I’ve never even seen Arial Software’s Campaign.
Though I’ve heard that it’s a good product.

So here’s what I know about Netmailer, and why I think it
could be beneficial to you.

1. It lets you send personalized email messages to your list
of contacts. You might have got a 100 or 10,000 email
addresses on your list. Netmailer allows you to send the
same email to all of them, (or to just a few of them) but
personalized with their name (or other details) eg:

Dear Bob,
I’d like to tell you about our latest offer…

(Always assuming you’ve got people’s names that is. Many
of you have not given me a first name, so I can’t
personalize my messages in this way. Then again, if you
do get one with your name on you know that it’s only
been sent to you and not to hundreds of people).

2. Your messages won’t have long, revealing “To:” and
“CC:” lists. You just type your message, choose from one of
your lists and press the Netmailer button. It’s as easy
as that.

3. You can maintain as many databases of e-mail addresses
as you want, and each database can have multiple list
selections. you can perform queries to choose which
contacts receive which message. In other words you can
send your message to just a selection of people on your
list, depending on if they meet the criteria of your offer.
For example you might only want to send your offer to women.
Or only to people in a certain state or country, or just
to people who advertise on your web site or in your

4. Netmailer keeps a log of each message you send.

5. If you’ve already got a database of email addresses
don’t worry. Netmailer can import your data from other
email programs, contact managers, or databases. It can also
verify the addresses, and automatically find incomplete

6. You can send attachments, or/and use any text file as
the body of your message.

7. You can add a custom signature.

8. If you haven’t already got a contact manager, Netmailer
can be used as one. Not only is it a powerful email list
management program, it’s also a database which can
hold a lot of information about each contact, such as:
name, address, phone numbers, URL, and other fields that
you can define to meet your needs.
So it gives you the power and flexibility of a contact
manager, and an electronic mail merge program in one.

9. You can keep different lists. eg: likely advertisers,
people who have bought from you in the past, subscribers,
people who have enquired but not subscribed or ordered.
Whatever you choose.

10. It’s perfect to use as a sales tool. What happened
in the Old World? You got an inquiry by mail or phone.
You would write a sales letter, send a brochure, follow
up, follow up again. Make a sales call, etc.
Well Netmailer allows you to do all this by email. It’s the
ideal program for helping you use email as your sales tool.

However there is a BIG snag.

It takes forever to mail out a message the size of this
newsletter. This is because each message is sent
individually. It’s a file of around 30,000k. Imagine the
time it takes to send 700 or a 1000 of those.
When my subscriber base reaches more than a perhaps 1500
or 2000 I’ll have to stop using it to send the newsletter.
It will simply take too long and cost me too much.

But I believe that I will still keep using Netmailer for
a long time to come for shorter messages.

At US$49.95 it’s a steal.

Ok, I got this program for free, but that doesn’t mean I
have to tell you to buy it. There are computer writers
around who praise every program they write about. I’m not
one of them.

No, that’s wrong. Come to think about it I usually do praise
them. What happens is that if I think a program is not up
to scratch, or there is something much better around for
the same kind of price, I won’t even write about it.
The program gets wiped off my machine and I give it
away or throw it in the bin. Computer CD’s or useless
programs make fascinating spinning, glittering mobiles to hang over
babies beds.

(c) Phil Wiley 1997


Tip of the Week: 5 simple ideas to turn customers into

The secret of how to make your customers fall in love with
your business is simple:

Customers are people, and people like to feel special.
They like to feel that the company they are doing business
with CARES about them and MAKES AN EFFORT. The alarming
reality is that 99% of all businesses do as little as
possible just to “keep the customers happy”.

Here are just five simple ideas that you can use tomorrow
to delight your customers and turn them into raving fans:

1. Instead of sending a thank you letter, send your best
clients a massage voucher.

2. If you’re a painter, steam clean the carpets after you’re
finished, or send a bottle of champagne to the household.

3. If you’re a builder, send a photographer to take pictures
of the family in their new home, and present them with
framed copies.

4. If you’re in men’s wear, offer a complimentary shoe
shine to your customers while they wait.

5. Help your clients grow their businesses – try sending them
business books or audiotapes.

Adapt these simple ideas to suit your own situation. What can
YOU do to make your clients LOVE you a little more?


TO SUBSCRIBE TO…and please let them know I sent you.

MTE’s NETfabulous Marketing Newsletter
full of hot stuff for both seasoned and budding
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Share in the success of “all the secrets…” by mailing
us your articles and tips for possible publication.
No payment, just free publicity for your own business.
Send your material to Phil at



Want to access the net on your mobile phone?
Motorola is planning to market a cellular phone that allows
callers to view a full page of e-mail or a full Web page,
by a tiny device like the viewfinder on a video camera. The
device is called CyberDisplay and is 1,000 times smaller than
a laptop screen. When I first heard about it I thought you’d
need great eyesight to read a web page, because it’s built
around a liquid crystal display screen slightly larger than a
grain of rice -0.28 inch in diameter.
But apparently, when you look through the viewfinder from a
few inches away, you see an image equivalent to one on a much
larger screen. A full-page fax or
E-mail message is readable, as is a graphics-rich Web site. It
also receives faxes. Not only that, it can receive a fax while
you’re talking on the phone.
I reckon I can live without one for now. But by next Christmas
who knows?

If world chess champion Garry Kasparov decides on a rematch
with IBM’s famous Deep Blue computer, he could be in even
more trouble. Deep Blue has just got deeper. The IBM RS/6000 SP
computer “Deep Blue has received hardware and software
enhancements expected to make it 58% faster. Much of the speed
increase is due to the latest version of IBM’s 604e Power PC
microprocessor. I think I’ll stick to playing my Pentium at
chess. It beats me every time anyway. But then so did my old 286.

It could only happen in America. Or could it? A prisoner, serving
a 23-year sentence for molesting teenage girls, has been convicted
of using a computer he was allowed to keep in his cell, to sell
child pornography.
The man was found to have an optical disk containing pictures of
juveniles engaged in sexually explicit conduct, and was selling
the photographs online.
The prosecutor said: “This case is an object lesson that the
information age must have some limits. It’s obvious that
prisoners should not have access to the Internet.”

If I said “Tillamook” you might think it was a rare bird or
beast. Or perhaps you’d think I was swearing at you in Swedish.
But it’s a word you’re soon going to know, because Tillamook is
the name of Intel’s latest computer chip.
I can’t quite hear myself saying “I’ve got a Tillamook”, but I
suppose we all thought Pentium was a strange name when it first
came out.
Designed primarily for notebook computers, it’s an MMX style
chip, which advances clock speeds for mobile computers from
166 to 200 or 233Mhz. And later in the year a 266 version is
IBM will release a series of Tillamook based computers with
fantastic specifications. And probably, knowing IBM’s pricing
structure, fantastic prices.
The ThinkPad 770 series will contain a swag of new features,
including 5GB hard drives, 13- and 14-inch screens, and both
200- and 233-MHz processors. These features match fast,
higher-end desktop PC’s. Even in screen size. A 14-inch LCD
screen is roughly equivalent to a 16- or 17-inch CRT monitor
in viewable area.
And their top of the line 770 model, which I ‘d love to own
(if you win the lottery this week remember me) will contain:
a Tillamook 233-MHz Pentium MMX processor, a 5GB hard drive,
a DVD-ROM drive, 32MB of memory, and a 14-inch active-matrix



In issue one I wrote about how to get a free personalised
e-mail address, which is yours to keep for life.

The offer, due to expire at the end of August has now
been extended until the end of September. So if you didn’t
get around to signing up, point your browser to

It’s a great free offer, from “”. Think how useful
an extra e-mail address could be for your online marketing
business. You can’t use it for spamming (quite rightly iName
will cancel your account) but it can be great for targeting
responses to your different promotions.
Full details are at the web site.



A definition of Windows 95:
Windows95 (noun): 32 bit extensions and a graphical shell for a
16-bit patch to an 8-bit operating system originally coded for
a 4-bit microprocessor, written by a 2-bit company, that can’t
stand 1 bit of competition.


1. Log on, wait a sec, then get a frightened look on your face
and scream “Oh my God! They’ve found me!” and bolt.
2. Laugh uncontrollably for about 3 minutes & then suddenly
stop and look suspiciously at everyone who looks at you.
3. When your computer is turned off, complain to the monitor on
duty that you can’t get the damn thing to work. After he/she’s
turned it on, wait 5 minutes, turn it off again, & repeat the
process for a good half-hour.
4. Type frantically, often stopping to look at the person next
to you evilly.
5. Before anyone else is in the lab, connect each computer to a
different screen than the one it’s set up with.
6. Write a program that plays the “Smurfs” theme song and play it
at the highest volume possible over & over again.
7. Work normally for a while. Suddenly look amazingly startled by
something on the screen and crawl underneath the desk.
8. Ask the person next to you if they know how to tap into
top-secret Pentagon files.
9. Make a small ritual sacrifice to the computer before you
turn it on.
10. Bring a chainsaw, but don’t use it. If anyone asks why you
have it, say “Just in case…” mysteriously.

This weeks humour contributed, once again, by Rob Tonnachy
( Thanks Rob.


IMPORTANT: Please forward a copy of this newsletter
to your friends and associates, help them achieve success.

We aim to make this online version of “all the secrets…”
the most successful entrepreneurial newsletter on the
Internet. The information & resources found in each issue of
“all the secrets…” are intended to help BOOST your profits
whether YOUR business is online or offline by providing unique
articles, numerous interesting tips and helpful links.
It will arrive in your mailbox free each weekend
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Standard disclaimer.
Please note that absolutely NO legal, accounting or
other professional advice is EVER given or implied.
The authors, editors, publishers and marketing agents
expressly disclaim any liability for the use of any
information contained herein.
“all the secrets…” accepts no responsibility whatsoever
for the content or legality of any customer’s advertisement
shown in any e-mailing. It is the advertisers’
responsibility to check and abide by the Local, State,
Federal laws and International laws pertaining to the
products, services or business opportunities they advertise.
Although we believe that every advertiser in this
publication to be honest and upstanding, we can take no
responsibility as to the content of there offers.
Thanks, and we will see you next week.
“all the secrets…” is a FREE publication,
from Phil Wiley
(c) copyright Phil Wiley 1997.