Phil Wiley's blog

Curationsoft review

phil — Fri, 27 Jan 2012 07:27:34 +0000

For Christmas I bought my daughter Kate a great piece of low-cost software called CurationSoft, to help her fill her niche sites with fresh content, and to get more traffic to them so that she makes more money.

(In case you think that software is a terribly mean present to give to a girl for Christmas I also bought her a nice white iPad to play with )

She loves both presents, though the email telling her about Curation Soft didn’t excite her anywhere near as much as opening the iPad box. And so far she’s spent about 3 hours using CurationSoft and she’s used the iPad until she’s boggle eyed and the tips of her fingers are sore from tapping and swiping the screen.

But it’s CurationSoft that’s making her money. Now that she’s seen how using it has almost immediately increased visitors to the site she’s using it on, she’s totally won over and singing its praises.

BTW, before you ask, there’s no way I’m giving you the name of her site, or even the niche. So please don’t email me about it. She wants me to keep quiet about it because she knows that a mention here will have dozens of you niche marketers rapidly jumping in to compete with her. And you would, don’t deny it

Having said that, Kate is a director of a new US based charity set up to help children born with metabolic disorders. Here’s a link to it The Metabolic Disease Foundation if you feel like being generous by making a donation they desperately need your help. Even just linking to the site, or giving their Metabolic Disease Facebook page a like will help in a small way.

Anyway, the reason I’m telling you Kate’s traffic success is because I’m personally amazed at the huge traffic increase it’s given her. I thought it might help a bit, but in a month her visitors have more than quadrupled. And get this – she hasn’t added any new articles, and she’s not done any backlinking.

All she’s done is just semi-automatically (drag and drop) added fresh content to 15 of her existing articles. (BTW, the software works on both Macs and Windows)

And it took her less than 10 minutes an article to curate the content she wanted to use on her pages and add it to the existing mix of articles and reviews.

So she’s spent just two and a half hours quadrupling her visitor numbers (real people, not bots)

To me this is amazing. Especially as Google like’s what she’s doing, and so do the individuals whose content she has used a line or two from and linked to. They like it because a) they’re getting a link to their content, and b) quite a few of them are chuffed because she’s ‘quoted’ them. She knows this because they’ve tweeted about it, or commented on her site.

And she’s not gone out and added any new links, though some people whose tweets and other content snippets she’s used have linked to her.

We all know that part of Google’s new ranking algorithm is favoring fresh content. It seems that adding to, or reworking existing content works just as well.

The full version of the software is just $59 (a year) but there’s a fully working free trial you can test. The only difference is that you’re limited to just one content source (Google Blogs) rather than the 8 in the paid version.

Seeing all you do is enter a keyword or short phrase, select the content source you want to use, and press go, it’s very simple to use.

It’s been out for six months, or maybe longer now, and the people behind it are all well respected online: Jack Humphrey and Peter Lenkefi to name but two.

Highly Recommended

At first I had my doubts about the whole curation craze. My thinking went along the lines of “It’s theft. Sites are stealing using other people’s content to profit from” But I’ve changed my mind. Sites use just a short snippet of your work. Maybe 2 or 3 lines, and in return you get a link back to your site. You get traffic from it, from both searchbots, and real people who are interested in your content and want to see more. It’s been written in more than one place that ‘curation’ is what the web of 2012 will be all about. And on the evidence of Kate using this blog curation software for just a few weeks, I can see why some people are saying that.

There’s quite a lot of content – examples and stuff like reviews and news items about the world of curating – on the curation software site on the sites blog. The site is not a sales pitch one. So if you want to know more about curation blogging you can read a lot more before even testing the free trial offer.

phil

all the secrets newsletter issue 2

phil — Sun, 02 Oct 2011 17:47:40 +0000

” ALL THE SECRETS…”

A free weekly online newsletter for Internet entrepreneurs.

We also cover better business, computing, home-office,
mail-order, marketing, motivation, publicity, sales,
telecommuting, and writing skills.

++++++++++++++++++++++++++++++++++++++++++++++++++
issue2 – 30th Aug 1997
++++++++++++++++++++++++++++++++++++++++++++++++++

*please forward a copy to friends*

For subscription (or un-subscription) details,
and legal jargon, please see the last page.

++++++++++++++++++IN THIS ISSUE+++++++++++++++++++

1. Clippings: the best from the print media.

2. Tip of the Week: Impact of ad banner placement.

3. Article: Baring my soul – the mistakes and all,
launch of an Ezine. A step-by-step guide,
part 2.

4. Business opportunities and classifieds.

5. Article: Beware of Publisher 97 when building websites.

6. Tip of the Week No2: Hemingway’s Writing Rules.

7. Humour: a computer joke.

You’ll notice that this second edition is shorter than
the first. It’s not because I’m running out of steam already
Here’s why it’s not so long:

1. It was planned that way. You don’t get all the
introductory stuff this time.

2. I can’t believe this but quite a few people complained
there was too much in it. That it took too long to read.
If you hate staring at a monitor print it out and read it
in the coffee shop – that’s a good idea anyway. It’s what I
do with the better online newsletters.

3. I’ve been overwhelmed by the response to the first issue.
Thanks everyone who wrote to say they enjoyed it. Thanks
to all of you who have subscribed throughout this long week.
We’ve gone from zero to 500+ subscribers in just over a week.
That’s 500+ e-mails I’ve had to send out.

4. I’m suffering from RSI in my mouse hand. My clicking finger
is aching. Whoever invented the mouse – “I don’t like you.”

(note: having just said all that I’ve discovered that this
issue is, in fact, slightly longer. I’ll have to tighten up
my editing for next week)

+++++++++++++++++++++++++++++++++++++++++++++++++

Hi, Katie here!
Just a reminder of our introductory advertising rates. There
will be 5% off all rates to the first three advertisers this
week.
ALL ADVERTISERS PLEASE NOTE: The E-mail address for advertising
is now mailto:katie1@cybergal.com NOT katie@2-cool.com.
E-mail me for our advertising rates, or see below.
Thanks!

++++++++++++++++++++++++++++++++++++++++++++++++++

CLIPPINGS:

COMMUNICATE MORE EFFECTIVELY WITH CUSTOMERS.

It’s all about communication, says London based author
Mark McCormack.
Keeping six simple phrases in mind will help make us
better communicators with other employees, with
customers, and with potential customers, says Mark.
In his most recent book, Mark lists the six phrases as:
* Talk up, not down, to me.
* Surprise me.
* Tempt me.
* Flatter me.
* Tell me what you want.
* Tell me I am wrong.
” If you cannot communicate, you cannot manage. You
cannot sell, and you cannot negotiate,” he told
London’s Financial Times newspaper.

++++++++++++++++++++++++++++++++++++++++++++++++++

TIP OF THE WEEK:

IMPACT OF AD BANNER PLACEMENT
If you think that a banner ad placed at the top of a web page
is the best place for impact think again.
It might be one of the first things people see on the page,
but many people (me for one) won’t want to click on it
and leave the site they’ve come to look at. I tend to read
through the site’s contents and then rarely get back to
clicking on that top placed advert.
And a survey, by graduate marketing students from the
University of Michigan, has confirmed my thoughts.
The students found that ads next to the right scroll
bar (in the lower right corner of the first screen)
generated a 228 per cent high click-through rate than ads
at the top of the page.
The survey also found that ads placed a third of the way
down the page generated 77 percent higher click-through
rates than ads at the top of the page.
But results from placing two ads on a page, for example
one at the top and one on the bottom, were inconclusive.

++++++++++++++++++++++++++++++++++++++++++++++++++

Article:

Baring my soul – the mistakes and all, launch
of an Ezine. A step-by-step guide

Part 2

ZERO to 500+ IN ONE WEEK.
HOW DID I DO IT
WITHOUT A WEB SITE?

Easy!
No it wasn’t. It took lots of hard work actually. I’ve
spent hours and hours online writing and answering e-mails,
trawling the free classified advertising sites, promoting
myself in newsgroups, writing to publishers of other
ezines, listing myself in directories, etc, etc.

One thing I haven’t done is spam the web by using an
email address grabber and sending my message to hundreds
of thousands of people. The temptations been there. And I
can live with a few flames, but I just don’t like the idea
of it. (for more on unsolicited e-mail see a piece written
by Al Bredenberg, at the end of this article).

Also I’m after a targeted readership – like minded
people who are interested in working from home and
building an online or offline business.

Sure I could build up my subscriber base rapidly by
spamming half the e-mail addresses of the world.
But I want ACTIVE AND INTERESTED READERS not just people who
subscribe to everything offered free.

I want to be around in this business for a long time. And I
can see spammers being the ruin of email marketing.

Spams, for instance, are ruining Usenet. I used
to frequent newsgroups regularly until about a year ago and
the spams weren’t too bad. I went back last week and found
that in some groups the majority of messages were cross
posted how to get rich quick spams.

This newsletter isn’t about get-rich-quick. I wish it was.
I wish I could get rich quick, and you too. But things
don’t usually work that way, not unless you win the lottery
or a rich old aunt you didn’t even know about dies and leaves
you a fortune. You, as a reader of this newsletter, should stop
using get-rich-quick and start using get-rich-slow. Because
that’s what you can do if you have the right product and market
it correctly.

You might not even get rich. I don’t expect to get rich
from this newsletter or marketing on the Internet. ( though
I’d certainly like to break even with “all the secrets…”,
pay for my time) What I want to do is continue to make a
living in an interesting way. I want to have fun. I want the
challenge of carving out an income by doing something like this.
Besides, it’s a lot better for my mind than watching TV.

I told you last week where I was going to promote myself, so
I won’t list them all again (email me for a copy of
issue 1 if you missed it).

As I’d expected the biggest number of new subscribers
came from New List. This is a mailing list which informs
people of new mailing lists and zines.
(NEW-LIST@LISTSERV.NODAK.EDU).

The second largest number from readers of my newspaper
columns. And I only mentioned it once. Thank you readers.
It just goes to show that the big press barons aren’t finished
yet. Newspapers and magazines will still be around for a
long time. (I hope so they help pay most of my bills).

The third largest puller of subscribers came from marketing
myself in newsgroups. Not an easy task this. Every time you
post in a newsgroup you will probably receive dozens of
spams. I’ve got so many that I’ve stopped reading them. They
were a novelty at first, but not any more. Any temptation I
had to buy a bulk email program and join the mob has gone.

Last week I gave a list of newsgroups you could freely
advertise in. I discovered that the list is not quite accurate.
Some of the newsgroups listed are now moderated and turning
away outright advertising, which is all I’ve been placing.
So check them out first to make sure they are taking ads. Most
of them still are. But long term you would be better off
by participating in the newsgroups which cover your area of
interest and marketing in a quiet way by use of your signature
file. I’m going to start doing this next week. I’ve got to
find the time to participate properly in the business newsgroups.

Whatever your target market chances are there is a
mailing list or newsgroup where the right people gather to
discuss business, exchange ideas, and find answers to relevant
questions. A quick keyword search through Yahoo using the name
of your market’s category and the words “mailing list” and/or
“newsgroup” will often uncover the appropriate list for you to
join and – most importantly – participate in.

Next on the list of subscribers were people responding to
brief mentions in a few other ezines. This is where I see most
future subscribers coming from. I read lots of ezines and I think
we should all help each other out. We’re not rivals, we’re all
in this together the way I see it. I’m going to be writing for,
and advertising in, the better marketing ezines. If they’ll have
me that is. Incidentally this article, and all others written by
me and published here, are available for publication in your
online newsletter. Just ask me.

The least number of new subscribers came from placing adverts
in free classified sites. These places exist by the hundreds,
by the thousands really, and you can promote your product
and get exposure without any cost to you.

But I found them a pain in the bum. I’ve got more to do with
my life than hang around them.

If you are more patient than me, here’s a list that someone
spammed me with. They claim they the 10 best classie sites on the
net and that I’ll make a fortune for free by using them.

Now I’ve got no doubt that they’ll work for you in a small way.
If you post your ads to all of these sites on a very regular basis,
you’ll have a steady stream of inquiries. But not flood.

1. Internet Yellow Pages

http://www.ebp.com/cgi-win/classent32-1.exe?

2. Gateway Classified Ads

http://www.gatewayads.com/class.html#6

3. CVC Business Opportunity Ads

http://cvcprod.ca/west/busoport.htm

4. Best Mall Classified Ads

http://www.bestmall.com/class/submit.html

5. Business Classifieds

http://www.bizclassifieds.com/

6. Hitch Hikers

http://www.hitchhikers.net/classifieds/index.phtml

7. Business Solutions Classifieds

http://www.bizsol.com/

8. Five Star Classified Ads

http://www11.pair.com/vw/5starads/

9. Classifieds 2000

http://www.classifieds2000.com/

10. First America Mall

http://www.1second.com/addad.htm

So what comes next? I’ve got to find time to keep promoting
heavily next week. I’ve also got hundreds of names to enter
into Netmailer, which is the mailing list program I’m going to
be using (and indeed did use to send last weeks ezine to some
of you).

The Australian distributors kindly sent me Netmailer for free
so that I would write about it in one of my columns. It’s good
to have that kind of pulling power. Most of my software arrives
unasked for in my mailbox. In a later issue I’ll show you how
to get your own computer column. If you can write a bit that is.
by Phil Wiley
…..to be continued.

+++++++++

Al Bredenberg has some good stuff to say,
about unsolicited e-mail, in I-Sales Digest 513.
(reproduced here with Al’s permission)

From: Al Bredenberg
Subject: Targeted Unsolicited E-Mail

Rather than looking at the question of direct e-mail
marketing as a black-or-white issue, I’ve been thinking
of it in terms of *risks*. I do think ethical issues
enter into the picture, but practically speaking many
marketers won’t evaluate a promotional method based on
whether it’s ethical or whether it conforms to standards
of etiquette and courtesy.

I’ve been writing and consulting about e-mail promotions
and recently started speaking on the topic. I’ve come up
with this maxim:

The risks of direct e-mail marketing are directly
proportional to the number of people who don’t want to
receive your message.

The risks can include such consequences as loss of Internet
access, flames, mailbombs and especially damage to the
company’s reputation. Risk to reputation was evidently the
reason for Barnes and Noble’s hasty retreat from spamming
earlier this month.

Various methods of e-mail marketing can result in a greater
or lower level of risk, depending on how many people don’t
want to receive your message (and how vehement they are
about it). Here’s a chart that I call “The Direct E-Mail
Hierarchy of Risk”:

HIGH RISK
* “Rented” bulk e-mail spam list (from a spam
provider)
* Homemade spam list (addresses harvested yourself)
* One-time spam (letting recipients know this is a
one-time mailing)
* Cold prospecting (one-by-one unsolicited personal
contacts)
* “Rented” opt-in or voluntary list (from a provider
such as PostMaster Direct)
* In-house opt-in or voluntary list (developed
yourself from customers, Web site visitors, etc.)
LOW RISK

Hiring the services of a bulk e-mail spam outfit engenders
high risk because your message goes out to many people who
don’t want it and the practice is so widely hated. Using an
opt-in list is less risky, although I couldn’t say the risk
is always zero. Some people will forget they signed up; or
someone may forward the message to a friend who doesn’t
know where it came from.

Sending targeted unsolicited e-mail might present medium
risk, but the risk can be reduced, as many I-Sales members
have pointed out, by more careful targeting and
personalization.

I personally think spamming is not only risky but unethical.
I recommend this simple policy for companies that want to
advertise by e-mail: No one should ever be placed on an
e-mail list without their permission. No one should have to
ask to be removed from an e-mail list they never asked to be
on in the first place.

Regards,
Al Bredenberg

Editor, The Direct E-Mail List Source
Web directory of e-mail media
Advertise by e-mail without spamming!

http://www.copywriter.com/lists/

ab@copywriter.com

++++++++++++++++++++++++++++++++++++++++++++++++++

++++++++++BIZ OPPS AND CLASSIFIED ADS+++++++++++++

Answering a classified ad is simple! Just send an e-mail
message directly to the address listed in each ad you’re
interested in!

Remember we are interactive. Read your newsletter using
a current browser or e-mail program and you can simply
double-click on any WWW or “mailto:”address.
Checking out ads is a breeze.

!!!!!!!!!!!!!

NIL – 500 SUBSCRIBERS IN ONE WEEK

Hi! Katie here.
If you have a business of your
own to promote you might like to take advantage of
our special intro advertising offer

contact me at mailto:katie1@cybergal.com

*** LESS THAN $3.50 A WEEK ***

special opening offer
- a 4 line (68 characters inc spaces) ad run for the
next six issues for just $20, or up to 8
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!!!!!!!!!!!!!

++++++++++++++++++++++++

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++++++++++++++++++++++++

THE BEST BOOK AROUND ABOUT HOW TO SELL ONLINE.

This newsletter has been inspired, in part, by the success of
Jim Daniels, publisher of n online newsletter called the
Biz-Web E-Gazette. Jim’s just published a book called
“Insider Internet Marketing ” and
I truly believe that it is the best book around on
making money online. You want to make a living on the net?
Buy this book.
I’ve got a shelf full of books on the same subject, but
this one is both the easiest to follow, and the most
practical how-to-do-it guide. It costs around $24 (US dollars)
and you can buy it right now (get your credit card ready) by
going to http://www.bizweb2000.com/d1097.htm
Jim comes on a bit strong with his sales blurb, but just
whiz through it and click on the buy-it-now button.
It even comes with marketing rights, so it will directly make
you money. THIS BOOK IS A MUST IF YOU ARE SERIOUS ABOUT
ONLINE PROFITS.

http://www.bizweb2000.com/d1097.htm

++++++++++++++++++++++++

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++++++++++++++++++++++++

IF YOU’RE ENJOYING READING “all the secrets…” HERE
ARE A COUPLE OF OTHER FREE NEWSLETTERS YOU MIGHT LIKE
TO SUBSCRIBE TO….and please let them know I sent you.

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++++++++++++++++++++++++

CONTRIBUTORS WANTED
Share in the success of “all the secrets…” by mailing
us your articles and tips for possible publication.
No payment, just free publicity for your own business.
Send your material to Phil at mailto:wiley@reporters.net

++++++++++++++++++++++++++++++++++++++++++++++++++

Article:

BEWARE OF PUBLISHER 97
WHEN BUILDING WEB SITES

If you think I haven’t got a web site you’re wrong.
I have, it’s just that it’s stuck on my hard drive.
So unless you come around to my house (and sunny Queensland,
Australia is a lovely place to be) you can’t see it.
In fact I’ve got a huge site. It’s probably 300 pages
at the moment – and some of them are very long text filled
pages.

But there’s a big problem with it.

You see, when I was putting together my site I took
the easy option to save time. No HTML coding by using the
WYSIWYG style of Microsoft Publisher 97. I even used one
of the built in wizards to do half the work for me.

But with the site nearly finished I’m very unhappy.
Several problems have emerged.
Using Publisher I converted the pages to HTML to post 150 pages
or so to my ISP as a test to see how it looked on the web.
And I found that my, mainly text filled pages, panned out to a
whopping 6 megabytes when they shouldn’t have even taken up
half a meg of space.

Searching for the problem I discovered that the graphics
on each page were saved over and over again. For example
my banner/logo at the top of each page was saved as 150
separate images. Each page had 4 vertical lines in the
design grid I’d placed on the page, and they were saved
as 600 images.

The other problems are that the pages look really good
in Publisher, but when placed on the web they look terrible
in Netscape. As expected they look ok in Microsoft Publisher.
But as a bigger percentage of people still use Netscape
it’s yet another problem.

Making sure that your pages look fine in both these programs
is something you have to think seriously about when you’re
putting together a business page. So it pays to have both
browsers on your machine.

And another warning. Although most of us use SVGA monitors,
make certain that you design your pages for VGA 640×480
resolution. Remember that your web page will be up for
viewing world-wide, and in countries where they’re
still using older monitors your pages developed at the
higher resolution will be too big for their screens. Also
lots of people using 14-inch monitors set their screens to
640×480 because everything looks larger. In fact I personally
don’t know one person with a 14-inch monitor who sets it to
800×600. Except me. All my friends have bad eyesight I guess.

I think I’m going to have to start my web site again.
Right from the beginning, using HTML.

I’ll keep all the information, I like the content, but the
design just doesn’t cut it. I’m not really knocking Publisher.
It’s a great program, and if I’d stuck to what the wizard
offered me I reckon it would have been ok. But I like to fiddle,
and that’s what I did.

My graphics have ended up too chunky and garish. And the layout
of my text columns isn’t too hot. My daughter did a home page
in less than an hour using one of the Publisher wizards,
and her web page is fine. So perhaps it’s just me. Lacking in
design skills.

So once again… I’m knocking Microsoft Publisher 97 here.
In fact I can’t see why anyone would want to buy something like
Quark for eight or nine times the money, when Publisher does
much the same job. It’s terrific for flyers, postcards,
greetings cards and newsletters. In fact it’s terrific at
everything except producing huge web sites (it’s fine for
small ones) and when you view the results in Netscape.
Could there be a reason for that I wonder?

++++++++++++++++++++++++++++++++++++++++++++++++++

TIP OF THE WEEK NO 2: Hemingway’s Writing Rules.

Hemingway’s writing Rules have been stuck above my desk for
years now. I might not stick by them all the time. Especially
when, as now, I’m not limited to filling an exact space in a
newspaper column. But I think we should all take note of them.
Especially for online writing.

USE SHORT SENTENCES.
USE SHORT FIRST PARAGRAPHS.
USE VIGOROUS ENGLISH.
BE POSITIVE, NOT NEGATIVE.
AVOID PASSIVE VOICE.

That’s it. Print these out in large type.
Stick them above your desk.
Follow them. Improve your writing.

+++++++++++++++++++++++++++
COMPUTER HUMOUR:

submitted by Rob (Tonnochy@bigpond.com)

An Engineer and a Programmer on a Plane
A programmer and an engineer are sitting next to each other on a
long flight from LA to NY. The Programmer leans over to the
Engineer and asks if he would like to play a fun game. The
Engineer just wants to take a nap, so he politely declines
and rolls over to the window to catch a few winks.
The Programmer persists and explains that the game is really
easy and a lot of fun. He explains ‘I ask you a question , and
if you don’t know the answer, you pay me $5.’ Again, the Engineer
politely declines and tries to get some sleep.
The Programmer, now somewhat agitated, says ‘OK, if you don’t
know the answer you pay me $5, and if I don’t know the answer,
I will pay you $50!’
This catches the Engineer’s complete attention, and he sees no
end to this torment unless he plays, so he agrees to the game.
The Programmer asks the first question. ‘What’s the distance from
the earth to the moon?’ The Engineer doesn’t say a word, reaches
in to his wallet, pull out a five-dollar bill and hands it to
the Programmer. Now, it’s the Engineer’s turn. He asks the
Programmer: ‘What goes up a hill with three legs, and comes down
with four?’ The Programmer looks at him with a puzzled look. He
takes out his laptop computer and searches all his references.
He taps into the Airphone with his modem and searches the Net and
the Library of Congress. Frustrated, he sends E-mails to all his
co-workers and friends he knows. All to no avail.
After over an hour, he wakes the Engineer and hands him $50. The
Engineer politely takes the $50 and turns away to get back to
sleep. The Programmer, more that a little miffed, shakes the
Engineer and asks, ‘Well, so what IS the answer?’ Without a
word, the Engineer reaches into his wallet, hands the Programmer
$5 and goes back to sleep.”

+++++++++++++++++++++++++++
IMPORTANT: Please forward a copy of this newsletter
to your friends and associates, help them achieve success.

+++++++++++++++++++++++++++
We aim to make this online version of “all the secrets…”
the most successful entrepreneurial newsletter on the
Internet. The information & resources found in each issue of
“all the secrets…” are intended to help BOOST your profits
whether YOUR business is online or offline by providing unique
articles, numerous interesting tips and helpful links.
It will arrive in your mailbox free each weekend
unless you ask to be removed from our mailing list.

If a friend passed this on and you want to SUBSCRIBE, e-mail
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with subject line SUBSCRIBE.
Want to UNSUBSCRIBE? ( I can’t believe you would )
E-mail me with subject line UNSUBSCRIBE.

++++++++++++++++++++++++++++++

Standard disclaimer.
Please note that absolutely NO legal, accounting or
other professional advice is EVER given or implied.
The authors, editors, publishers and marketing agents
expressly disclaim any liability for the use of any
information contained herein.
“all the secrets…” accepts no responsibility whatsoever
for the content or legality of any customer’s advertisement
shown in any e-mailing. It is the advertisers’ responsibility
to check and abide by the Local, State, Federal laws and
International laws pertaining to the products, services
or business opportunities they advertise.
Although we believe that every advertiser in this
publication to be honest and upstanding, we can take no
responsibility as to the content of there offers.
Thanks, and we will see you next week.
++++++++++++++++++++++++++++++++++++++++++++
“all the secrets…” is a FREE publication,
from Phil Wiley (c) copyright Phil Wiley 1997.

all the secrets newsletter issue 4

phil — Sun, 02 Oct 2011 14:47:40 +0000

note: these old issues have not been updated, whch means many of the sites,tools, and methods talked about will no longer exist or not be as relevant in todays world.

: -X : -X : -X : -X : -X : -X : -X

” ALL THE SECRETS…”

: -X : -X : -X : -X : -X : -X : -X

A free weekly online newsletter for Internet entrepreneurs.
We also cover better business, computing, home-office,
mail-order, marketing, motivation, publicity, sales,
telecommuting, and writing skills.

++++++++++++++++++++++++++++++++++++++++++++++++++
issue4 19th Sept 1997
++++++++++++++++++++++++++++++++++++++++++++++++++

*please forward a copy to friends*

For subscription (or un-subscription) details,
and legal jargon, please see the last page.

++++++++++++++++++IN THIS ISSUE+++++++++++++++++++

1. A letter from Phil.

2. Business opportunities and classifieds.

3. Article: 10 reasons to use Netmailer.

4. Tip of the Week: 5 simple ideas to turn your
customers into raving fans.

5. Computer News: All the latest from the chip shop.

6. Free Lifetime E-mail Address.

7. Humour: A definition of Windows 95, and more

Letter from Phil,

Ok, as you’re probably all aware, we had huge problems
mailing last week’s newsletter out to all of you.

Some of you have received multiple copies, and 2 people
have complained that they only got half a newsletter – with
it cutting off at the beginning of the ad section. (If anyone
else had that problem please email me and I’ll send you the
issue again – just once, not four or five times).

I’ve found the problem. IT WAS NOT OUR FAULT.

Here’s what my ISP wrote to me on Tuesday:

Phil,
Recently Networx had installed a “SPAM” filter that would
remove any un-solicited e-mail from being delivered to users,
internal and external.
I had noticed however that your “List” message has been
filtered and have now rectified it. I apologise for this, it
was something that i would not have expected. The fix that i
have applied is temporary however, and therefore i shall be
installing the new “Mailing List” software today and shall
contact you with details on how to administer your list
through this.
Regards…Leon

Here’s what my ISP wrote to me on Thursday when I complained
that people had been receiving multiple copies:

“Apologies once again, i only installed it two weeks ago, and
it saves all the trash messages that it filters. Your’s just
happened to be one of them.
The repeating could have been caused by the re-enabling of
the filter to accomodate your mail.
We shall have to keep our eye on it, keep me informed.
I am still attempting to complete the setup of the Mailing
List Software for you too. I shall contact you soon.”
Leon

So…as you can see, our ISP stuffed up our mailing.
But I’m sure it’s a one off problem. They’re very good and
helpful people and we won’t be leaving them.

Actually we partially caused the multiple copy problem ourself
by repeated attempts to mail it out, rather than contacting
our ISP to see if the problem was at their end.

Anyway, enough said.

This issue is short because of my trip into the Aussie
Outback. It’s now Thursday night and I’m only just starting
writing “all the secrets…”. Because of this weeks time
constraints it’s also a slightly different format to the
previous issues. No Clippings section, only one article.
But enjoy it.

Phil.

++++++++++BIZ OPPS AND CLASSIFIED ADS+++++++++++++

PLEASE SUPPORT OUR ADVERTISERS
we can’t be free without them

Answering a classified ad is simple! Just send an e-mail
message directly to the address listed in each ad you’re
interested in!

We would prefer payment by credit card, cash, International
Money Order, or American Express Travellers Cheques…
please only send cheques as a last resort. It costs us
A$15 to have them processed by the rip-off banks here.

Payment should be made payable to either Deer Park Press,
or Phil Wiley – and mailed to:
PO Box 1269, Rockhampton, Qld 4700, Australia

(our street address for your info is
70 Bean Ave, Parkhurst.
our phone number is: +61 079 362692
our fax number is +61 079 304366

But e-mail us first and we’ll place your ad in the next issue.

Remember we are interactive. Read your newsletter using
a current browser or e-mail program and you can simply
double-click on any WWW or “”address.
Checking out ads is a breeze.

!!!!!!!!!!!!!

Hi! Katie here.
If you have a business of your
own to promote you might like to take advantage of
our special intro advertising offer

contact me at mailto:katie1@cybergal.com

*** LESS THAN $3.50 A WEEK ***

special opening offer
– a 4 line (68 characters inc spaces) ad run for the
next six issues for just $20, or up to 8
lines for $25. (US dollars)

Go on – make some money on us

!!!!!!!!!!!!!

++++++++++++++++++++++++

FREE BUSINESS REPORT:
How To Set Up A Tax-Saving Bookkeeping System.
Request by report title. Mailto:103207.1163@compuserve.com

++++++++++++++++++++++++

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One-Time purchase puts you on fast track to $50,000, over &
over & over again!!! Not binary or some get-rich-quick scheme!
Owner of this company is the publisher of NETWORK OPPORTUNITIES
magazine, which is one of the top Network Marketing publications
in the country. This program just launched on June 1, 1997.
Call the Fax-On-Demand @ 217-793-8178 Document # 018, then
E-MAIL Linda Richardson at: mailto:AD-NET@CyberPreneurs.com
(LIFE IS GOOD)

++++++++++++++++++++++++

NEW FAILSAFE SPONSORING system makes this business great for
the experienced or the beginning home business. Have up to
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++++++++++++++++++++++++

BUY THIS BOOK.
I’ve got a shelf full of books on how to set up and run an
online business. By far the most practical, and the easiest
to follow, is “Insider Internet Marketing “
You want to make a living on the net?
Buy this book.
It’s a real book, not a homemade job, and it’s packed with
sensible how-to advice. I’ve learnt a lot from it.
Most of my books are review copies and come for free, but I
bought this one.
It costs around US$24, and it’s yours now by going to:

http://www.bizweb2000.com/d1097.htm

(have your credit card handy)

++++++++++++++++++++++++

> > > > FREE Turnkey Online Business! < < < <

If you’re looking for a web site to host your online business,
or you’re after a package of email autoresponders, take a
look at Netopp.
It’s a no-cost business opportunity as well, so it’s well
worth checking out, even if you’re happy with your current
web host. You pay nothing to sign up, but you can make good
money when people use your sponsor number to buy web site
packages.

It’s a Complete Business that can be marketed with
Online Tools only! JOIN NetOpp(tm) FOR *FREE* TODAY!
Mailto:overview@netopp.com for lots more info
or Visit http://www.netopp.com
Jot down this Sponsor number first ID#:PW7216
You’ll need it to join.

+++++++++++++++++++++++++++++++++++++++++++++++++

Article: 10 REASONS TO USE NETMAILER FOR YOUR ONLINE BUSINESS
by Phil Wiley

When I started this newsletter I planned on using Microsoft
Outlook 97 to mail it out to you all.

But it’s not worked out that way. With the flood of new
subscribers each week it is too time consuming to type
each e-mail address into the Outlook contact list. Adding a
new contact into Outlook is not as quick and easy as it
should be.

I was hoping to use a combination of Outlook and Word’s
Mail-merging function to send out personalized email.
The same way I use Word to send printed product
information. But can you believe that Office 97 didn’t
think that far ahead? You simply can’t do mail merge e-mail.

There are several programs, however, which do allow
e-mail merging. Two of them are:

Arial Software’s Campaign

http://www.arialsoftware.com/products/CTour1.htm

and
Alpha Software’s NetMailer

http://www.alphasoftware.com/netmailer/

Using these programs you can design an e-mail campaign
with a series of timed messages personalized with your
customer’s or prospect’s name, address, etc.

Netmailer’s the one I’ve chosen to use. But I’ve got to be
honest here and tell you that’s because they sent it to me
for free so that I’d write about it in my newspaper
columns. I’ve never even seen Arial Software’s Campaign.
Though I’ve heard that it’s a good product.

So here’s what I know about Netmailer, and why I think it
could be beneficial to you.

1. It lets you send personalized email messages to your list
of contacts. You might have got a 100 or 10,000 email
addresses on your list. Netmailer allows you to send the
same email to all of them, (or to just a few of them) but
personalized with their name (or other details) eg:

Dear Bob,
I’d like to tell you about our latest offer…

(Always assuming you’ve got people’s names that is. Many
of you have not given me a first name, so I can’t
personalize my messages in this way. Then again, if you
do get one with your name on you know that it’s only
been sent to you and not to hundreds of people).

2. Your messages won’t have long, revealing “To:” and
“CC:” lists. You just type your message, choose from one of
your lists and press the Netmailer button. It’s as easy
as that.

3. You can maintain as many databases of e-mail addresses
as you want, and each database can have multiple list
selections. you can perform queries to choose which
contacts receive which message. In other words you can
send your message to just a selection of people on your
list, depending on if they meet the criteria of your offer.
For example you might only want to send your offer to women.
Or only to people in a certain state or country, or just
to people who advertise on your web site or in your
newsletter.

4. Netmailer keeps a log of each message you send.

5. If you’ve already got a database of email addresses
don’t worry. Netmailer can import your data from other
email programs, contact managers, or databases. It can also
verify the addresses, and automatically find incomplete
addresses.

6. You can send attachments, or/and use any text file as
the body of your message.

7. You can add a custom signature.

8. If you haven’t already got a contact manager, Netmailer
can be used as one. Not only is it a powerful email list
management program, it’s also a database which can
hold a lot of information about each contact, such as:
name, address, phone numbers, URL, and other fields that
you can define to meet your needs.
So it gives you the power and flexibility of a contact
manager, and an electronic mail merge program in one.

9. You can keep different lists. eg: likely advertisers,
people who have bought from you in the past, subscribers,
people who have enquired but not subscribed or ordered.
Whatever you choose.

10. It’s perfect to use as a sales tool. What happened
in the Old World? You got an inquiry by mail or phone.
You would write a sales letter, send a brochure, follow
up, follow up again. Make a sales call, etc.
Well Netmailer allows you to do all this by email. It’s the
ideal program for helping you use email as your sales tool.

However there is a BIG snag.

It takes forever to mail out a message the size of this
newsletter. This is because each message is sent
individually. It’s a file of around 30,000k. Imagine the
time it takes to send 700 or a 1000 of those.
When my subscriber base reaches more than a perhaps 1500
or 2000 I’ll have to stop using it to send the newsletter.
It will simply take too long and cost me too much.

But I believe that I will still keep using Netmailer for
a long time to come for shorter messages.

At US$49.95 it’s a steal.

Ok, I got this program for free, but that doesn’t mean I
have to tell you to buy it. There are computer writers
around who praise every program they write about. I’m not
one of them.

No, that’s wrong. Come to think about it I usually do praise
them. What happens is that if I think a program is not up
to scratch, or there is something much better around for
the same kind of price, I won’t even write about it.
The program gets wiped off my machine and I give it
away or throw it in the bin. Computer CD’s or useless
programs make fascinating spinning, glittering mobiles to hang over
babies beds.

++++++++++++++++++++++++++++++++++++++++++++++++++

Tip of the Week: 5 simple ideas to turn customers into
RAVING FANS.

The secret of how to make your customers fall in love with
your business is simple:

Customers are people, and people like to feel special.
They like to feel that the company they are doing business
with CARES about them and MAKES AN EFFORT. The alarming
reality is that 99% of all businesses do as little as
possible just to “keep the customers happy”.

Here are just five simple ideas that you can use tomorrow
to delight your customers and turn them into raving fans:

1. Instead of sending a thank you letter, send your best
clients a massage voucher.

2. If you’re a painter, steam clean the carpets after you’re
finished, or send a bottle of champagne to the household.

3. If you’re a builder, send a photographer to take pictures
of the family in their new home, and present them with
framed copies.

4. If you’re in men’s wear, offer a complimentary shoe
shine to your customers while they wait.

5. Help your clients grow their businesses – try sending them
business books or audiotapes.

Adapt these simple ideas to suit your own situation. What can
YOU do to make your clients LOVE you a little more?

++++++++++++++++++++++++++++++++++++++++++++++++++

IF YOU’RE ENJOYING READING “all the secrets…” HERE
ARE A FEW OTHER FREE NEWSLETTERS YOU MIGHT LIKE
TO SUBSCRIBE TO…and please let them know I sent you.

http://www.intersuccess.com/ezines.htm

++++++++++++++++++++++++

++++++++++++++++++++++++++++++++++++++++++++++++++

COMPUTER NEWS: ALL THE LATEST FROM THE CHIP SHOP

Want to access the net on your mobile phone?
Motorola is planning to market a cellular phone that allows
callers to view a full page of e-mail or a full Web page,
by a tiny device like the viewfinder on a video camera. The
device is called CyberDisplay and is 1,000 times smaller than
a laptop screen. When I first heard about it I thought you’d
need great eyesight to read a web page, because it’s built
around a liquid crystal display screen slightly larger than a
grain of rice -0.28 inch in diameter.
But apparently, when you look through the viewfinder from a
few inches away, you see an image equivalent to one on a much
larger screen. A full-page fax or
E-mail message is readable, as is a graphics-rich Web site. It
also receives faxes. Not only that, it can receive a fax while
you’re talking on the phone.
I reckon I can live without one for now. But by next Christmas
who knows?

If world chess champion Garry Kasparov decides on a rematch
with IBM’s famous Deep Blue computer, he could be in even
more trouble. Deep Blue has just got deeper. The IBM RS/6000 SP
computer “Deep Blue has received hardware and software
enhancements expected to make it 58% faster. Much of the speed
increase is due to the latest version of IBM’s 604e Power PC
microprocessor. I think I’ll stick to playing my Pentium at
chess. It beats me every time anyway. But then so did my old 286.

It could only happen in America. Or could it? A prisoner, serving
a 23-year sentence for molesting teenage girls, has been convicted
of using a computer he was allowed to keep in his cell, to sell
child pornography.
The man was found to have an optical disk containing pictures of
juveniles engaged in sexually explicit conduct, and was selling
the photographs online.
The prosecutor said: “This case is an object lesson that the
information age must have some limits. It’s obvious that
prisoners should not have access to the Internet.”

If I said “Tillamook” you might think it was a rare bird or
beast. Or perhaps you’d think I was swearing at you in Swedish.
But it’s a word you’re soon going to know, because Tillamook is
the name of Intel’s latest computer chip.
I can’t quite hear myself saying “I’ve got a Tillamook”, but I
suppose we all thought Pentium was a strange name when it first
came out.
Designed primarily for notebook computers, it’s an MMX style
chip, which advances clock speeds for mobile computers from
166 to 200 or 233Mhz. And later in the year a 266 version is
due.
IBM will release a series of Tillamook based computers with
fantastic specifications. And probably, knowing IBM’s pricing
structure, fantastic prices.
The ThinkPad 770 series will contain a swag of new features,
including 5GB hard drives, 13- and 14-inch screens, and both
200- and 233-MHz processors. These features match fast,
higher-end desktop PC’s. Even in screen size. A 14-inch LCD
screen is roughly equivalent to a 16- or 17-inch CRT monitor
in viewable area.
And their top of the line 770 model, which I ‘d love to own
(if you win the lottery this week remember me) will contain:
a Tillamook 233-MHz Pentium MMX processor, a 5GB hard drive,
a DVD-ROM drive, 32MB of memory, and a 14-inch active-matrix
screen.

++++++++++++++++++++++++++++++++++++++++++++++++++

FREE LIFETIME E-MAIL ADDRESS

In issue one I wrote about how to get a free personalised
e-mail address, which is yours to keep for life.

The offer, due to expire at the end of August has now
been extended until the end of September. So if you didn’t
get around to signing up, point your browser to

http://yahoo.iname.com

It’s a great free offer, from “iName.com”. Think how useful
an extra e-mail address could be for your online marketing
business. You can’t use it for spamming (quite rightly iName
will cancel your account) but it can be great for targeting
responses to your different promotions.
Full details are at the web site.

++++++++++++++++++++++++++++++++++++++++++++++++++

COMPUTER HUMOUR:

A definition of Windows 95:
Windows95 (noun): 32 bit extensions and a graphical shell for a
16-bit patch to an 8-bit operating system originally coded for
a 4-bit microprocessor, written by a 2-bit company, that can’t
stand 1 bit of competition.

10 WAYS TO CONFUSE, WORRY, OR JUST SCARE PEOPLE
IN THE COMPUTER LAB.

1. Log on, wait a sec, then get a frightened look on your face
and scream “Oh my God! They’ve found me!” and bolt.
2. Laugh uncontrollably for about 3 minutes & then suddenly
stop and look suspiciously at everyone who looks at you.
3. When your computer is turned off, complain to the monitor on
duty that you can’t get the damn thing to work. After he/she’s
turned it on, wait 5 minutes, turn it off again, & repeat the
process for a good half-hour.
4. Type frantically, often stopping to look at the person next
to you evilly.
5. Before anyone else is in the lab, connect each computer to a
different screen than the one it’s set up with.
6. Write a program that plays the “Smurfs” theme song and play it
at the highest volume possible over & over again.
7. Work normally for a while. Suddenly look amazingly startled by
something on the screen and crawl underneath the desk.
8. Ask the person next to you if they know how to tap into
top-secret Pentagon files.
9. Make a small ritual sacrifice to the computer before you
turn it on.
10. Bring a chainsaw, but don’t use it. If anyone asks why you
have it, say “Just in case…” mysteriously.

This weeks humour contributed, once again, by Rob Tonnachy
(Tonnochy@bigpond.com). Thanks Rob.

+++++++++++++++++++++++++++

IMPORTANT: Please forward a copy of this newsletter
to your friends and associates, help them achieve success.

If a friend passed this on and you want to SUBSCRIBE,
send an e-mail to
majordomo@networx.com.au
with the words

subscribe secrets

in the message body.

Want to UNSUBSCRIBE?
send an email to
majordomo@networx.com.au
with the words

unsubscribe secrets

in the message body.

++++++++++++++++++++++++++++++

Standard disclaimer.
Please note that absolutely NO legal, accounting or
other professional advice is EVER given or implied.
The authors, editors, publishers and marketing agents
expressly disclaim any liability for the use of any
information contained herein.
“all the secrets…” accepts no responsibility whatsoever
for the content or legality of any customer’s advertisement
shown in any e-mailing. It is the advertisers’
responsibility to check and abide by the Local, State,
Federal laws and International laws pertaining to the
products, services or business opportunities they advertise.
Although we believe that every advertiser in this
publication to be honest and upstanding, we can take no
responsibility as to the content of there offers.
Thanks, and we will see you next week.
++++++++++++++++++++++++++++++++++++++++++++
“all the secrets…” is a FREE publication,
from Phil Wiley
(c) copyright Phil Wiley 1997.

all the secrets newsletter issue 3

phil — Sun, 02 Oct 2011 11:47:40 +0000

note: these old issues have not been updated, whch means many of the sites,tools, and methods talked about will no longer exist or not be as relevant in todays world.

: -X : -X : -X : -X : -X : -X : -X : -X

” ALL THE SECRETS…”

: -X : -X : -X : -X : -X : -X : -X : -X

++++++++++++++++++++++++++++++++++++++++++++++++++
issue3 – 6th Sept 1997
++++++++++++++++++++++++++++++++++++++++++++++++++

*please forward a copy to friends*

For subscription (or un-subscription) details,
and legal jargon, please see the last page.

++++++++++++++++++IN THIS ISSUE+++++++++++++++++++

1. Clippings: the best from the print media.

2. Tip of the Week: More places to advertise for free online

3. Computer News: All the latest from the chip shop.

4. Article: HOW TO PROMOTE YOUR SELF PUBLISHED BOOK
(and many other products) by Phil Wiley

5. Business opportunities and classifieds.

6. Book Review: ZDnets Software Library 10,000.

7. Motivation: goal-setting tips.

8. Humour: You know you’re a computer junkie when…

Letter from Phil,

OK, you’ve got another long one here. The biggest issue yet.
I know I promised I’d tighten it up, make it shorter, but
somehow it didn’t work out that way.

I can’t help it. When I sit down to write it just pours out.
I once wrote a sad 10,000 word love letter in one long night.
She didn’t write back.

Next weeks will be short (I think). I’m heading on a road
trip, into the Australian Outback where the beer is cold
and the flies are thick, working on magazine stories.

Katie will be handling the email for a few days. But no
worries. She’s a teenager. She knows her way around the
Internet with her eyes shut tight.

Now a quick word to all you United States of America
citizens. I’d just like a quick word about the way we spell
things here. We’re right, you’re wrong. Simple as that

I grew up in England, so I spell the English way. You
know…colour instead of color. That kind of thing. My spell
checker in Microsoft Word is set to American English. Spell
checkers in my other writing tools are set to English English.
But seeing there’s no spell checker in Notepad, which I’m
using to write this newsletter, my words aren’t getting
spell-checked at all. So whatever flows through my fingers
is it.

A bit about Princess Di.

I know she was a citizen of the world, but being English (and
a long time resident of London) I think I’m especially sad
about the death of Princess Di.

I used to live in Kensington very close to the palace,
shop in the same shops Di did, buy my bread in Harrods on
a Saturday morning.

And I’m sad that I’m a journalist and photographer.

Part of the print media… but heading away from it with
this newsletter.

Phil.

+++++++++++++++++++++++++++++++++++++++++++++++++

++++++++++++++++++++++++++++++++++++++++++++++++++

CLIPPINGS:

HUGE JUMP SEEN IN PCs LINKED TO NET
The number of personal computers connected to the Internet will
jump 71% by the end of the year to 82 million, driven by use
in the business market, says market research firm Dataquest Inc.
By 2001, about 268 million computers will be linked to the
global computer network, according to a recent study. That will
lead to more sales of Internet software and services, which
are expected to rise 60% to $12.2 billion (U.S.) by the end
of the year, up from $7.5 billion last year. The Internet
software and services market is expected to reach $32.2 billion
by 2001, with the services market alone reaching $7 billion in
1997 and rising to $29 billion by 2001, says Dataquest.
(Toronto Financial Post 21 Aug 97)

ADVERTISING – Build Better Print Ads

The Society of Newspaper Design has come up with these
guidelines for the design and placement of print ads:

1. Focus the message. The fewer the elements, the more
memorable they will be. Short text will be easier to remember
than long text.

2. Use a dominent element. A large picture, illustration or
headline will ensure quick visibility.

3. Use one family of type. Multiple type faces in ads or news
result in a muddled message. Stick to one kind of type and
weight. Use a second type face for a logo or concept if
necessary.

4. Use colour intelligently. Colour can help you achieve impact
when used well. It can create special effects, improve
legibility and be suggestive. Each colour communicates its own
message.

5. Work in modules. It lends organisation to the package.
Cleaner make-up and good packaging saves the reader time.

6. Use white space.
White space can be among the most powerful tools in ad design.
White space sets off a message, gives it visual relief. Develop
minimums for white space in ads.

7. If you’re producing your own magazine, newsletter or
newspaper cluster relate the advertising content. This helps
readers who are starved for time. For example put all the
computer adverts together on the one page or section.

8. When placing ads pay extra to have them placed next to
appropriate content. If you’re selling modems get your ad
placed near the computer column. If you’re promoting your
video store place your ads in the tv guide or next to the
movie reviews.

9. Use image ads. Image ads go a long way towards building a
good relationship between reader and advertiser. Move away
from response only approaches every now and then.

10. When selling ad space in your own publications show the
client what works. Develop spec ads that show the power and
effectiveness of a focussed message. Show the advertiser
what works best. Visit with them. Become their partner.

++++++++++++++++++++++++++++++++++++++++++++++++++

TIP OF THE WEEK: More places to advertise for free on the web

Someone sent me a spam the other day offering to sell me
250 places on the Internet to advertise for free. He wanted
$25 for the list, and sent me the 6 listed below as a lure.
Here’s a tip. If you want to find free places to advertise you
don’t need to buy the information. Any search engine will
help you out for free. Just type something like “free classifed
adverts” and you’ll be presented with a long, long list of
links.
Meanwhile, these 6 might be worth trying. I haven’t checked
them, so you’ll have to trust the spammer:

1. http://www.FSBI.com/submitindice.htm
This site alone gets over 100,000 visitors a day, and
it’s free to advertise there!

2. http://www.1second.com/freead.htm
This site pulls like gangbusters… and it’s FREE!

3. http://www.webnophobia.com/classifieds/placeads.html
Great for almost anything and it is FREE!!!!!

4. http://www.classifieds-gmp.com/
This site is new, but is getting more and
more popular every day.

5 http://www.webovation.com/ads.htm
A great new site that pulls orders very fast.

6. http://www.websitings.com/classifieds/
Could it be we saved the best for last?
see for yourself!!!

++++++++++++++++++++++++++++++++++++++++++++++++++

A PROBLEM

And while we’re discussing places to advertise, I’ll
take this opportunity to briefly tell you about our
banking problems.

Two people have sent cheques this week to buy advertising
space. (and a big thank you to both of you).

However we’ve come acros a big problem.

We’ve discovered that banks here charge a huge $15 fee
to process these “foreign” (to them) cheques.

This means that with our opening special ad rate of $20
for 6 issues we end up with $5 and the banks with $15.
Obviously we don’t like that.

Now we don’t want to put you off advertising (just the
opposite), but paying the bank $15 is clearly unacceptable.

So here’s the only solutions we can think of:

1. Pay by Visa, Bankcard, or Mastercard. We can take all
three. (Don’t all the Americans live on credit cards?).

2. Pay by International Money Order (if there is such a
thing in your country).

3. Pay us in cash. I can understand that you won’t want to
do this until you learn to trust us, but then it should be
fine.

4. Send us a present. A zip disk for an ad.

Can anyone offer other solutions to our banking problems?
Come on, we need help and advice here.

phil

++++++++++++++++++++++++++++++++++++++++++++++++++

COMPUTER NEWS: ALL THE LATEST FROM THE CHIP SHOP

Look at these wow type figures for Intel’s forthcoming Merced
chip, the Pentium successor due in around 2 years – a long
time in the computer world.
The new chip now being designed jointly by Intel and
Hewlett-Packard will have 20- to 50-million transistors
(compared with 7 million on the most recent Pentium II), a
basic clock speed of about 1,000 megahertz (more than three
times the performance of today’s fastest chips), and a 64-bit
microprocessor. The downside to the new chip is that there’s
likely to be little software optimised for the Merced
when it’s introduced, and existing DOS and Windows software
will run more slowly on the new chip than on some existing
Pentium chips.

And while we’re discussing computer CPU’s, or chips, IBM have
just announced that some models in their Aptiva personal
computer line-up will use non-Intel chips. They’re going to
use new K6 MMX chips designed by AMD, in an agreement that
industry analysts say will give new credibility to AMD as
an Intel rival. The K6 is getting world-wide rave reviews.
Seems that AMD have got it right at last. Which is good news.
Competition usually means cheaper prices. Imagine if Intel
were the only chip maker around… they could charge whatever
they wanted and, if we wanted a computer, we’d have no choice
but to pay their asking price.

Have you tried the latest web browsers yet? Netscape 4 and
Internet Explorer 4? Although beta versions have been out
for a while, these latest releases are much more stable.

I’ve been upgrading both of them as each beta version has
come along. Now I’ve settled on Microsoft’s Internet
Explorer 4. Why? Because it’s free, because of the way
it integrates so smoothly with Windows 95, and because
of it’s History icon.

Want to take a look at a web site you viewed yesterday?
Click on the History icon, then on yesterdays links. A site
from last week, click on last weeks links. An excellent
innovation in web browsers.
And unlike previous versions it’s not crashed my computer
once since I installed it a couple of weeks ago. It loads
a lot faster than Explorer 3, and it’s got heaps of extra
features.

You’re online, you’re into the Internet experience, but if
you haven’t tried these two browsers yet you’re kidding
yourself. Do yourself a favour. Check them both out.

++++++++++++++++++++++++++++++++++++++++++++++++++

Article: HOW TO PROMOTE YOUR SELF PUBLISHED BOOK
(and many other products)

Earlier this week a reader, about to self publish a book,
asked for advice on the best ways to promote it as
inexpensively as possible “I’m looking at talk radio, the
Internet, and any other way available.”
So, off the cuff, here’s my advice. It’s not polished prose,
it’s rapid fire, straight from my mind, writing.
Later I’ll probably go back and tidy it up, change a few
things, add a few paragraphs, and sell it to a magazine.
But you’ve seen it first:

HOW TO GRAB THE MEDIA BY THE BALLS
TO PROMOTE YOUR SELF PUBLISHED BOOK
(and many other products)

by Phil Wiley

USE THE MEDIA. Unless you attract some media attention
your book (or other product/service) is likely to drift
into a silent death.

This is a generalisation. Some books have sold extremely well
without achieving any publicity except word of mouth – but I
can’t, for the life of me, remember any of their titles.

Why do you need media attention?
Because, unless you spend a fortune in advertising, very
few people will know your book exists. For “attention” read
“publicity”. Whenever you’re mentioned in the media it’s free
publicity.

Here’s how to attract all the media coverage you could ever
want:

YOU GIVE THEM WHAT THEY WANT.
And that’s a good story.
I’ve worked on monthly magazines, weekly newspapers, and
daily newspapers. I know journalists. I am one.
Journalists hate writing free “advertorials” and won’t do
it just because the advertising department would like them to.
So unless the newspaper is one of those free weeklies which
write about every business which buys an advert, you won’t
get editorial coverage unless you come up with a news angle.

Ask youself why your book is newsworthy.
What’s different about my book to the hundreds of others
published this week?

“It’s the only book ever published on….” you might say.

That’s not likely is it? There’s probably dozens of books
on the very same subject.

“It’s about making money online…”

Okay, that’s newsworthy at the moment, but it’s not good
enough.

What’s different about it? “I’m making lots of money online
myself and I show people exactly how to do it themselves…”

Yes, that’s it. You’re making money yourself online. That
still passes for news, though the day will come soon when it’s
commonplace.

“It’s about growing vegetables…”

So what’s interesting and newsworthy about that?

“It’s about growing giant vegetables which will win any
gardening competition…”

Better.

“It’s about growing giant vegetables, which will win any
gardening competition, and I know because I’m the 1997 World
Champion Carrot King”

Now your book is news.

Ok, suppose your book is nothing special. All is not lost.
If your book isn’t special what about you?
Is there something newsworthy about you? When you’re written
about, talked about, filmed for television, it also promotes
your book.

Did you learn to write in jail?
Have you spent 30 years in a mental hospital?
Do you have a famous ancestor?
Had an affair with a famous rock star or politican?
Was your uncle a notorious axe murderer?

There’s got to be something different about you. We’ve all
got something tucked away if we think about it. Come up with
an angle and pitch it to the journalists:

“Hey, my uncle was a serial killer and now I’ve written a book
about breakfast cereals.”

“I’ve only got one leg and I’ve written a book about running.”

“I used to s-s-s-stutter and now I’ve written a book of one
line gags for after-dinner speeches.”

Think for a while. What’s different about you or your book.
Make a list, as wild as you like. Write down whatever comes
into your head. (that’s what I’m doing). Ok you’ve come up
with a news angle.
Now what?

PRESS RELEASES
- how to write them, and when to send them.

Keep it short and to the point. don’t ramble. Use short
sentences and paragraphs. Concentrate on the news angle
you’ve come up with.

Come up with a good headline. The purpose of the press release
is not to tell your story. It’s sole purpose is to attract the
attention of whichever journalist is assigned the task of going
thorugh that days pile of releases. You’ve got to make that
journalist stop and read your release. Most of them don’t get
read. The headline and first paragraph are boring. They don’t
immediately click as newsworthy. They get thrown in the bin
without another glance.

If your press release grabs a journo’s attention he’ll most
likely pass it on to another journalist and tell her/him
to phone you.

So you’d better be by your phone waiting for that call.
They’re busy people. More news comes up all the time.
If you’re not in they might not phone again.

So should you send a copy of your book with the press release.
Most people do, but personally I wouldn’t. I’d buck the trend.

When a book comes in, and dozens do every week, it’s probably
given to the book writer and sits in his big pile of unread
books. If you’re lucky it will be given a short review.
But that’s it. No story. No news coverage. No photo.
And a photo is important. Photo’s attract attention to the
stories.

Here’s what I’d do: send a great press release telling
them why they’d be crazy not to interview you. Telling them
where and when you’ll be available for a photo and story.

Not something like: “I’ll expect you at 44 My Street, at 11am
on tuesday…please bring a photographer.”

More along the lines of: ” My world champion carrot will be
carted off in a wheelbarrow to feed the children at the
hospital if you don’t get around here soon. Please phone
me urgently to arrange a time and place for an interview…”

To feed the children at the hospital….? It’s a newsworthy
gimmick? It’s visual? And so is carting the carrot in a
wheelbarrow. It makes the journo think ” PICTURE story.
This is worth covering. I’d better phone now.”

You get the idea?

OK, THAT’S THE MEDIA OUT OF THE WAY. HERE ARE A FEW BONUS
PARAGRAPHS ON WHAT ELSE CAN YOU DO.

One of the most dynamic forms of self-promotion is direct
contact with an actual or potential audience. Everyone you
come in contact with is a potential reader.

Try and be entertaining. Becomer a performer. Everywhere,
anytime, be ready to talk about your book.

* talk about your book at local schools.
* contact organisers of festivals regarding speaking or
reading.
* set up display stands at festivals, fetes, fairs, markets.
* organise readings and signings in bookshops and public
libraries.
* organise readings, signing, displays, etc, in stores which
sell things your book is about. Eg, gardening stores for
your vegetable book.

Do up fliers and posters. Post them everywhere you can. The
library, local bookstores, coffee shops.

What else can you do? Direct mail of course. (But that will
have to be another story). And market it on the Internet.
(Again another story, but you know it anyway. Here it is in
a short paragraph….

SET up a web site with promotional material and
book excerpts, promote the web site with search engines,
email, newsgroups, and by advertising in online newsletters
like this one, have an order form on one of your web pages,
and make sure you can take credit cards.

Whole books have been written on gaining publicity for your
self published book, so I can’t cover it all here. But I
hope these tips have helped.
(c) copyright phil wiley September 1997.

++++++++++++++++++++++++++++++++++++++++++++++++++

++++++++++BIZ OPPS AND CLASSIFIED ADS+++++++++++++

Answering a classified ad is simple! Just send an e-mail
message directly to the address listed in each ad you’re
interested in!

Cheques should be made payable to either Deer Park Press, or
Phil Wiley – and mailed to:
70 Bean Ave, Parkhurst, Queensland 4700, Australia

But e-mail us first and we’ll place your ad in the next issue.

Remember we are interactive. Read your newsletter using
a current browser or e-mail program and you can simply
double-click on any WWW or “”address.
Checking out ads is a breeze.

!!!!!!!!!!!!!

Hi! Katie here.
If you have a business of your
own to promote you might like to take advantage of
our special intro advertising offer

contact me at mailto:katie1@cybergal.com

*** LESS THAN $3.50 A WEEK ***

special opening offer
– a 4 line (68 characters inc spaces) ad run for the
next six issues for just $20, or up to 8
lines for $25. (US dollars)

Go on – make some money on us

!!!!!!!!!!!!!

++++++++++++++++++++++++

FREE BUSINESS REPORT:
How To Set Up A Tax-Saving Bookkeeping System.
Request by report title. Mailto:103207.1163@compuserve.com

++++++++++++++++++++++++

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One-Time purchase puts you on fast track to $50,000, over & over
& over again!!! Not binary or some get-rich-quick scheme!
Owner of this company is the publisher of NETWORK OPPORTUNITIES
magazine, which is one of the top Network Marketing publications
in the country. This program just launched on June 1, 1997.
Call the Fax-On-Demand @ 217-793-8178 Document # 018, then E-MAIL
Linda Richardson at: mailto:AD-NET@CyberPreneurs.com
(LIFE IS GOOD)

++++++++++++++++++++++++

http://www.cyber-action.com/oed/jimsautomaticbusiness

++++++++++++++++++++++++

BUY THIS BOOK.
I’ve got a shelf full of books on how to set up and run an
online business. By far the most practical, and the easiest
to follow, is “Insider Internet Marketing “
You want to make a living on the net?
Buy this book.
It’s a real book, not a home-made job, and it’s packed with
sensible how-to advice. I’ve learnt a lot from it.
Most of my books are review copies and come for free, but I
bought this one.
It costs around US$24, and it’s yours now by going to:

http://www.bizweb2000.com/d1097.htm

(have your credit card handy)

++++++++++++++++++++++++

> > > > FREE Turn-key Online Business! < < < <

++++++++++++++++++++++++

IF YOU’RE ENJOYING READING “all the secrets…” HERE
ARE A COUPLE OF OTHER FREE NEWSLETTERS YOU MIGHT LIKE
TO SUBSCRIBE TO….and please let them know I sent you.

++++++++++++++++++++++++

++++++++++++++++++++++++++++++++++++++++++++++++++

BOOK REVIEW: ZDnet Software Library 10,000.

What’s 1200 pages long, weighs a lot more than my brain, costs
US$49.95 and and is cheap at the price, and comes complete
with hundreds of programs?

You won’t guess, so I’ll tell you.

It’s a monster sized new book called ZDNet Software
Library 10,000 – with 2 shareware packed CD’s stuck inside
the back cover. It’s available now from good book and computer
stores, and it’s jam packed enough to keep any computer
lover occupied for months.

It’s Father’s Day on Sunday (in Australia), so forget the
cordless drill or the garden tools, if you can run to the
money buy him this book. He’ll love you forever.

The ZDNet Software Library 10,000 is a bit like one of those
thick film and video review books, that some people use before
they pop off to the video store. It contains reviews of 10,000
programs (well they’re not numbered and I didn’t count them,
so I’m going by the books title there), and they’re split into
special interest chapters.

There are reviews of Internet tools, Web publishing programs,
games, home and educational software, graphics, personal
finance, programming resources, and much more. Just take a
look at the Internet section: more web browsers than I’ve
heard off, not just the big two. Plug-ins, off-line readers,
cache managers, Net Nanny, newsgroup readers, FTP programs,
Telnet clients. I could list them all, but you get the idea.

And it’s the same in every section. Take the games: there
are 31 pages of reviews of DOOM add ons – scenery, maps, new
levels. The list goes on.

But if the book held nothing but reviews I, personally,
wouldn’t give it the time of day. It’s the fact that hundreds
of the programs reviewed are on the two CD’s that I like so
much. Whatever you’re looking for it’s probably here. A few
months ago I looked all over the net for a program called
Writer’s Dream. Gave up, but here it is on one of the discs.
But wait there’s more. The thousands of reviewed programs
that don’t make it to the disc can be downloaded for free
from one of ZDNets web sites. Each review comes with the exact
web address and file name. You just type it into your browser,
click the button, and within seconds it’s winging its way across
the oceans onto your hard drive.

As you can tell, a highly recommended book for all you
computer addicts.

++++++++++++++++++++++++++++++++++++++++++++++++++

MOTIVATION:

A few short pieces on why goals are important:

Mission Statement:
Every corporation knows the power of having a mission
statement to keep them focussed and on track. Do you
have one?
Over the next week, plan the time to write down a personal
mission statement no more than half a page in length.
You’ll be amazed how many times from that point on
you’ll find yourself re-reading it for guidance and
direction.

Visualise your goals:
Every sporting star knows the power of mental rehearsal.
Before you go to bed at night, try visualising the
things you most desire in life. Your present thoughts
determine your future.

Focussed Destination:
If you don’t have focussed goals to achieve, how can
you possibly use all your resources to their full
potential?
Having no goals is a bit like being in the middle of
the Pacific Ocean with no clear destination. You get
tossed by the prevailing winds and currents, not knowing
what sails to put up. And worst of all you have nothing
to look forward to.

Deadlines bring your goals into focus:
If one of your goals is not happening as fast as you
want it to, you can speed things up by putting a deadline
on it.
As soon as a realistic deadline is in place, you will
start to see how to achieve it.

+++++++++++++++++++++++++++
COMPUTER HUMOUR: Hilarious Computer Junkie Symptoms

Katie found these on a web site, earlier this year. She’s has
no idea which site, so apologies if we’ve offended any
copyright owners by reprinting them here. But jokes are
mean’t to go around and around, aren’t they?

You know you’re a computer junkie when…

1. You wake up at 3 a.m. to go to the bathroom & stop
to check your e-mail on the way back to bed.

2. You get a tatoo that reads “This body best viewed
with Netscape Navigator 1.1 or higher.”

3. You name your children Eudora, Mozillia and Dotcom.

4. You turn off your modem & get this awful empty feeling,
like you just pulled the plug on a loved 1.

5. You spend 1/2 of a plane trip with your laptop on your
lap & your child in the overhead compartment.

6. You decide to stay in college for an additional year or
two, just for the free Internet access.

7. You laugh at people with 9600-baud modems.

8. You start using smileys in your snail mail.

9. Your hard drive crashes. You haven’t logged in for
two hours. You start to twitch. You pick up the phone
and manually dial your ISP’s access number. You try to
hum to communicate with the modem…and.. you succeed.

10. You find yourself typing “com” after every period when
using a word processor.com

11. You refer to going to the bathroom as downloading.

12. You start introducing yourself as “JohnDoe at
AOL dot com.”

13. All of your friends have an @ in their names.

14. Your cat has its own home page.

15. You can’t call your mother…she doesn’t have a modem.

16. You check your mail. It says “no new messages.” So you
check it again.

17. You don’t know what sex three of your closest friends
are, because they have neutral nicknames and you never
bothered to ask.

18. You move into a new house and decide to Netscape
before you landscape.

19. You tell the cab driver you live at
“http://1000.edison.garden/house/brick.html.”

20. You start tilting your head sideways to smile.

+++++++++++++++++++++++++++
IMPORTANT: Please forward a copy of this newsletter
to your friends and associates, help them achieve success.

++++++++++++++++++++++++++++++

Standard disclaimer.
Please note that absolutely NO legal, accounting or
other professional advice is EVER given or implied.
The authors, editors, publishers and marketing agents
expressly disclaim any liability for the use of any
information contained herein.
“all the secrets…” accepts no responsibility whatsoever
for the content or legality of any customer’s advertisement
shown in any e-mailing. It is the advertisers’
responsibility to check and abide by the Local, State,
Federal laws and International laws pertaining to the
products, services or business opportunities they advertise.
Although we believe that every advertiser in this
publication to be honest and upstanding, we can take no
responsibility as to the content of there offers.
Thanks, and we will see you next week.
++++++++++++++++++++++++++++++++++++++++++++
“all the secrets…” is a FREE publication,
from Phil Wiley
(c) copyright Phil Wiley 1997.

all the secrets newsletter issue 1

phil — Sun, 02 Oct 2011 08:47:40 +0000

note: these old issues have not been updated, whch means many of the sites,tools, and methods talked about will no longer exist or not be as relevant in todays world.

: -X : -X : -X : -X : -X : -X : -X

” ALL THE SECRETS…”

: -X : -X : -X : -X : -X : -X : -X

A free weekly online newsletter for Internet entrepreneurs.
We also cover better business, computing, home office, mail order
motivation, publicity, sales, telecommuting, and writing skills.

++++++++++++++++++++++++++++++++++++++++++++++++++
*please forward a copy to friends*

For subscription (or un-subscription) details,
advertising rates, and contact details, please
see the end paragraphs of this newsletter.

++++++++++++++++++IN THIS ISSUE+++++++++++++++++++

1. Clippings: the best from the magazines
2. Tip of the Week: Free Lifetime e-mail address.
3. Why another newsletter and all about us.
4. Baring my soul – the mistakes and all, launch of an
Ezine. A step-by-step guide, part 1.
5. Business opportunities and classifieds.
6. Tip of the Week No2: add a search engine to your hard
drive.

CLIPPINGS:

ONE TO ONE
To look at the Internet mainly as a place to provide
information to users in a new form is a mistake. It is
a multi-dimensional medium with extraordinary potential
to save money in customer communications and to market
one to one to many worldwide. – from Ideas Magazine.

IT’S HOW YOU SAY IT
According to New York based Successful Meetings magazine,
it’s how you say it, not what you say.
“Probably the most neglected aspect of our image is our
voice, yet the quality of out voice can have a profound
effect on how we are perceived. In fact, with a first
impression, voice counts for 37 percent, appearance
55 percent, and what you say only eight percent”

DO YOU WANT TO SUCCEED?
Deanna Berg, writing in the USA based magazine Journal
for Quality and Participation, says “Your chances of
succeeding at anything you attempt may depend on eight
traits of success.”

Dreamers who can visualise success, by focussing more
on what you want to happen, rather on what you fear
may happen, are more likely to achieve their aims.
Disciplined enough to set goals and priorities, and
flexible to change your plans if a new opportunity comes
up.

Dedicated enough to know that success demands total
commitment, and being enthusiastic enough to motivate
others.

Daring enough to take risks, to welcome change, and to see
mistakes as being a chance to learn.

Devoted to a program of life long learning and self
improvement that finds you constantly learning new
skills and developing more interests.

Being totally dependable, and always keeping your promises.
Delegate. You know that your time is best spent doing what
you do best, not trying to do everything yourself.

++++++++++++++++++++++++++++++++++++++++++++++++++

TIP OF THE WEEK: FREE LIFETIME E-MAIL ADDRESS

If you’d like a free personalised e-mail address, which is
yours to keep for life, you’d better hurry.

It’s a great free offer, from “iName.com”. But you have to
hurry, because it’s only available until the end of August
and after that you have to pay a $20 sign up fee.
Think how useful an extra e-mail address could be for your
online marketing business. You can’t use it for spamming
(quite rightly iName will cancel your account) but it can
be great for targeting responses to your different promotions.

The other great advantage of such an address is that if you
change from your current ISP you get to keep the same e-mail
address. And people do change ISP’s all the time, usually if
they move towns or if someone comes up with a cheaper deal.
You can move anywhere in the world and e-mail sent to your
permanent iName is automatically forwarded to your current
e-mail account.

I know there are other free e-mail address sites on the net,
but this one is different. For starters it’s not one of those
slow web based ones, where you have to log onto a web site to
both collect and answer your e-mail. And secondly, you get
to choose from a big range of domain names. I picked
wiley@writeme.com.

Any mail sent to you at the e-mail address you choose,
is automatically forwarded to your current e-mail address.
You can choose from what iName are calling a Classic or a
Speciality range, and once it’s yours you can keep it for
the rest of your life.(unless, I guess, iName go out of
business -though they appear to have the backing of
Yahoo behind them so that’s unlikely).

When signing up, you have to be careful to pick a selection
from the Classic range, and only choose from the Speciality
range if you’re prepared to pay a small annual fee. My daughter
got caught out this way by not reading the small print. She
choose Katie@2-cool.com (send her a message she’d love to hear
from you) but when iName sent her a confirmation message she
discovered that the name she had picked was only valid until
the end of October, after which it is going to cost her $14.95
a year. So she’ll be logging on again this week to pick from
the extensive free range. It’s well worth taking up this free
offer, so check out http://yahoo.iname.com before the 30th
August.

(PLEASE NOTE: this is not an MLM or anything. I don’t
receive any kind of commission or profit from this – it’s
just a straight-forward genuine freebie offer that Katie
found online and we thought you’d like to know about).

++++++++++++++++++++++++++++++++++++++++++++++++++

Article:

WHY ANOTHER NEWSLETTER AND ALL ABOUT US.

There’s a gap in the market. Online newsletters have to be
tightly focussed, but we think that most of the ones aimed
at Internet entrepreneurs cover too narrow a field.
“all the secrets…” doesn’t just tell you how to sell online.
We believe that to succeed you also need to continue marketing
and selling in the off-line world. So we’ll also be covering
traditional mail order and local-area selling skills.
If you’re a wedding photographer we’ll help you build your
business. The same goes if you run a corner store, or a 1000
other businesses. We’re here to help you achieve success.
So look out for ideas and advice packed articles on better
business, computers, home-office, mail-order, marketing,
money-making, motivation, publicity, promotion, sales,
telecommuting, and writing skills.

There might be a gap in the market, but is there room for
yet another newsletter. Of course there is.
If it’s good – and by that I mean it does its job
(helping you on your path to success) in an informative and
entertaining way – then there’s always room for another
online publication. In the paper-based world, magazines,
newsletters, and newspapers come and go. Some are huge
successes and some fail. It’s going to be the same online.
Publications are successful if people want to read them and
advertisers want to advertise. I hope, and believe, this
publication will be one of the winners.

So what are our credentials for writing it?

Working from our home office, in a sunny little town on the
edge of Australia’s Great Barrier Reef, is…

Katie: part-time office slave, advertising consultant, and
teenage entrepreneur. She’ll be handling a lot of the paper
(e-mail) work and ad sales. In between horseriding and
school assignments.

And there’s me, Phil Wiley, father of Katie, publisher, and
editor, of “all the secrets…”.

* I’m a computer and business writer who’s decided that,
after 5 years of 100,000+ Australian readers in the hard
copy paper-based world, it’s time to bring my words online.

* I’ve been writing for magazines and newspapers since long
ago schooldays, including many of the big name publications.
I’ve learnt to write fast, and to a deadline

* I’ve run a successful mail-order business. More on that in
later issues.

* When I first moved to sunny Australia from London, and
lost all my freelance contacts, I worked as a successful
charity fundraiser (writing the greatest begging letters
and brochures they’d ever seen). I’ve been a publicist,
and PR Consultant.

I can write my socks off when I try really hard.
It sounds arrogant, but it’s what I’m good at. We’re all
really good at one aspect of business.
When running your online or offline business focus on your
own skills. Do what you do best. Enlist the help of others
to do the jobs you’re weakest at.

* I’ve run, and still do, my own part time (by choice)
photography business.

* I write computer hardware and software reviews, and
computer and business book reviews. (it’s a great way
of getting free books and software, and in another issue
I’ll show you how to do it).

* After reading all that you’ll be thinking I’m a
work-a-holic. But I’m not. I spend most of my time online,
and then produce my work very quickly. I’ve got a high
income, and Katie spends it all on her horses.

So to sum all that up: I’m a media pro who is obsessed with
making a living with my computer so I can spend the rest
of my life online and pay my huge Internet access bills.
(We pay by the hour in my part of Australia, plus big
phone bills).

++++++++++++++++++++++++++++++++++++++++++++++++++
++++++++++BIZ OPPS AND CLASSIFIED ADS+++++++++++++

Answering a classified ad is simple! Just send an e-mail
message directly to the address listed in each ad you’re
interested in!

Remember we are interactive. Read your newsletter using
a current browser or e-mail program and you can simply
double-click on any WWW or “”address.
Checking out ads is a breeze.

!!!!!!!!!!!!!

NIL – 500 SUBSCRIBERS IN ONE WEEK
Hi! Katie here. If you’d like to advertise in
“all the secrets…” and I hope you do, please
contact me at katie@2-cool.com and I’ll send
you details of our special ad rates.
But check out our special opening offer
– a 4 line (68 characters) ad run for the
next six issues for just $20, or up to 8
lines for $25.
!!!!!!!!!!!!!

++++++++++++++++++++++++
A One Stop Online Marketers Dream!
One of the best online marketing and advertising resources
today is the Electronic Magazine/Newsletter (Ezine).
Here is a collection of some of the finest ezines available
online today. Come see what all the excitement is about and
check out the wealth of free online marketing and advertising
tips on the Net. Just point your browser to
http://www.intersuccess.com/ezines.htm and get one step
ahead of your competition today!

++++++++++++++++++++++++

THE BEST BOOK AROUND ABOUT HOW TO SELL ONLINE.

http://www.bizweb2000.com/d1097.htm

Jim comes on a bit strong with his sales blurb, but just
whiz through it and click on the buy-it-now button.
It even comes with marketing rights, so it will directly make
you money. THIS BOOK IS A MUST IF YOU ARE SERIOUS ABOUT
ONLINE PROFITS.

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++++++++++++++++++++++++

> > > > FREE Turn-key Online Business! < < < <

++++++++++++++++++++++++

++++++++++++++++++++++++++++++++++++++++++++++++++

BARING MY SOUL.
THE STEP BY STEP, MISTAKES AND ALL, LAUNCH OF A NEW
EZINE. EXACTLY HOW I’M DOING IT – part1.

I’m going to tell you everything here. You’re in at the
very beginning. The launch of a new online business.
Follow my exact steps and (I hope) you’ll achieve success
along with me.
No doubt I’ll take a few wrong turns. Miss out on a few
(or a lot of) shortcuts. Let’s start at the beginning.

THE IDEA
You’ve got to have one. goes without saying doesn’t it.
Well for me that was the easy part. I want to tell people
how to make more money. How to increase profits. But that’s
not all. I also want to touch on computers, telecommuting,
home office, etc.
You’ve probably got your idea already. It’s buzzing
around inside your head waiting to be let out.
Something you know a lot about. Like fishing or
gardening, or running a business. Most likely though,
seeing you’re in the Internet marketing business,
you’ll want to start a similar newsletter to this one.

THE PURPOSE
Ask yourself why. What do you want to achieve from a
newsletter? It might be a business in its own right.
There are several online examples of newsletters making
their publishers tidy livings from advertising sales.
It might be to promote your web site, to remind your
current customers of your existence, your products,
new pages on the site.
It might be because you like mouthing off and you’ve
got something to say.
In my case it’s a mixture of all of the above.

THE SCHEDULE
How often should it hit the streets? (or more likely
the screens).
If you’re sensible you should start off by making it
a monthly. Or even every two months. Less frequent
and people will start to forget about you. Forget
they’ve subscribed and send you an angry letter
for spamming them. More frequently and you might have
problems coming up with the goods. Do you have enough
to say? Can you come up with enough material? Enough
time to produce it?
Me, I’m not sensible. I’m starting this newsletter
off as a weekly. But then again I’ve written a weekly
computer column for 5 years now and never missed a week.
I’ve written on Christmas Day, written with flu so bad
that I couldn’t even focus on the monitor, filed columns
from the middle of the Australian Outback, from hotels
in Tokyo, London, Paris, and remote corners of Europe.
Whatever production schedule you decide, it is very
important that you stick with it. You have to show
yourself to be 100% reliable. I find that it’s just a
matter of allocating a particular time slot to it. In
my case every Monday evening I sit down at my computer
and get stuck in.

ATTRACTING SUBSCRIBERS
Let’s just suppose you’ve got the right idea. You know
how to write. You’ve put together the first couple of
issues and they’re sitting on your hard drive waiting
to be sent off into Internet land.
Okay, everything’s ready for mailing. But mail to who?
No one knows about you yet. So you’ve got to attract
subscribers. Lots of them and fast. How do you do it.
You advertise.
Right, you’ve got no income yet and you’re on a
low-or-no budget launch. So the places you advertise
have to be free or cheap.
Well the good news is there are well over a thousand
sites on the WWW accepting free or very low cost
classifieds.
The bad news is that you will have to get online and
spend hours submitting your ad to each and every site.
The second bit of bad news is that it’s a numbers game.
You’re only going to get a few hits from each of these
ads. So even though your fingers are dropping off and your
eyes spinning after a mere 50 or so sites, you’ve got
to keep going.
You can find a list of many of the classie sites at

http://uran.net/imall/mother.html.

I’ve got to tell you I gave up after just one classified
web site. I’m a wimp.
Here’s what else I’ve done this week:
* I’ve sent my newsletter info to the people at
NEW-LIST@LISTSERV.NODAK.EDU
this is a mailing list which informs people of new
mailing list and zines. Potentially you can get hundreds
of subscribers in just a few days by registering here.
The bad news for me is that I received an automated e-mail
to tell me they’d gone on holiday for a week.
* I filled in a form at another mailing list site:

http://www.neosoft.com/internet/paml/

* filled in another form at

http://www.newsletter-library.com/ven.htm

* the one classified ad site I stuck around for was

http://www.admatic.com/cgi-win/adsubmit.exe

This ad will last for two weeks after which it is removed.
* Listed myself with another newsletter. Net
entrepreneur Terry Williams has dedicated a few pages on
his web site for promoting rival ezines.
Quite rightly he reckons that we’re all in this together
and should help each other out. I’ve given him a free
classified ad in the ad section of this weeks newsletter.
Register your zine with Terry at

http://www.intersuccess.com/market.htm

* Mentioned it in one of my computer columns. Ironically
this one piece of offline PR has seen the biggest initial
response with my mailbox being flooded by subscribers.
(It shows that newspapers aren’t dead yet, nowhere near
it, and that you’re a fool if you only advertise online.
Your business will be far more successful if you direct
a good portion of your marketing offline. Use newspaper
and magazine classifieds to promote your online ventures).
* I’ve sent around 50 mailings to various newsgroups,
ones which take ads, informing people of
“all the secrets…”. This has been quite successful,
but it’s something that needs to be done on a very regular
basis. Here’s a list of the newsgroups you can promote
yourself in without being flamed too much. (though be
warned that once you expose yourself on these newsgroups
you’ll be hit heavy with how to make money offers from
spammers. Personally I don’t mind them – there’s often
something to be learned.
Newsgroups which accept advertising:
> alt.ad – alt.america.online – alt.bbs.ads
> alt.bbs.internet – alt.biz.misc – alt.business
> alt.business.accountability
> alt.business.career-opportunities.executives
> alt.business.home – alt.business.home.pc
> alt.business.hospitality – alt.business.misc
> alt.business.multi-level – alt.commerce.misc-ads
> alt.internet.commerce – alt.internet.services
> alt.make.money – alt.make.money.fast
> alt.misc – aol.commerce.misc-ads
> aol.commerce.mlm.announce – aol.misc
> biz.comp.misc – biz.general – biz.marketplace
> biz.misc – biz.mlm – biz.newgroup
> biz.next.newprod – biz.univel.misc
> can.atlantic.biz – market.internet.free
> misc.business – misc.entrepreneurs

So what’s my conclusion from these few days of promoting
“all the secrets…”?
* It’s a hard, and constant battle to which you have to
devote a lot of time.
* You should also promote and advertise off-line. Much
more on that in later issues.
* You will get ahead quicker if you are willing to spend
money. I’ve tried to do it all for no cost this week,
but I’m going to advertise in a range of established
online newsletters.

…..to be continued.
++++++++++++++++++++++++

TIP OF THE WEEK NO 2:

ADD A SEARCH ENGINE TO YOUR OWN COMPUTER

I enjoy reading online newsletters and zines.
I subscribe to too many of them, On busy weeks I’ve got
too much to read. But I’ve installed Alta Vista Personal
Search engine on my computer. It’s just like the online
version, so when I want to know about anything I just fire
it up and it pulls the exact info I’m after from all the
newsletters, or other information, stockpiled on my hard
drive. I think everyone should have this software on their
Machine. You can download the latest release
AltaVista Search Personal eXtension 97 from

http://palomar.altavista-software.com/VcDownload/

VcPromo1CouponRequest.asp
It costs around $25 and is well worth it if you’ve got
plenty of spare hard drive space. It works by indexing every
word on your drive, so it can build up a pretty big index.
But when it comes to searching your computer, for info you
know you have somewhere, (even a word or two buried deep
in your e-mail files) nothing beats it. This program is a
winner. Make use of it.
+++++++++++++++++++++++++++

+++++++++++++++++++++++++++
IMPORTANT: Please forward a copy of this newsletter
to your friends and associates, help them achieve success.

If a friend passed this on and you want to SUBSCRIBE, e-mail
me at wiley@writeme.com or wiley@reporters.net
with subject line SUBSCRIBE.
Want to UNSUBSCRIBE? ( I can’t believe you would )
E-mail me with subject line UNSUBSCRIBE.

++++++++++++++++++++++++++++++

++++++++++++++++++++++++++++++++++++++++++++
“all the secrets…” is a FREE publication,
from Phil Wiley (c) copyright Phil Wiley 1997.

all the secrets newsletter issue 5

phil — Sun, 02 Oct 2011 05:47:40 +0000

note: these old issues have not been updated, whch means many of the sites,tools, and methods talked about will no longer exist or not be as relevant in todays world.

: -X : -X : -X : -X : -X : -X : -X

” ALL THE SECRETS…”

: -X : -X : -X : -X : -X : -X : -X

Phil Wiley’s All the Secrets, issue5, 27th Sept 1997
++++++++++++++++++++++++++++++++++++++++++++++++++

*please forward a copy to friends*

For subscription (or un-subscription) details,
and legal jargon, please see the last page.

++++++++++++++++++IN THIS ISSUE+++++++++++++++++++

1. Clippings: THE BEST FROM THE PRINT MEDIA.

2. Tip of the Week: CHECK OUT BOBBY.

3. Computer News: ALL THE LATEST FROM THE CHIP SHOP.

4. Article: SIIMON REYNOLDS ADVERTISING MAGICIAN.

5. BUSINESS OPPORTUNITIES AND ADVERTISING.

6. Tip of the Week2: ADD THE RESOURCES OF 130 NEWSPAPERS TO
YOUR WEB SITE.

7. Site Watch: INTERESTING AND USEFUL WEB SITES.

A short note from Phil

Hope I’m not saying this too soon, but it seems that
migrating to the automated majordomo has solved our mailing
problems – and it’s cut down on our work giving us more time
to concentrate on the content of “all the secrets newsletter.”
Thank you for sticking with us through it all.

Next week I’m going to write an article on telecommuting. If any
of you would like to contribute a tip , an idea, a web resource,
or anything else on the subject, please send it to me as soon as
possible.

thanks

Phil ( mailto:wiley@reporters.net )

++++++++++++++++++++++++++++++++++++++++++++++++++

Clippings: THE BEST FROM THE PRINT MEDIA.

Why it pays to put free excerpts from your books and
reports online:

ELECTRONIC MONOGRAPHS ARE “GREAT ADVERTISING”

As university publishers struggle to find the right business
model for offering scholarly documents online, some early
innovators are finding that making a monograph available
electronically can boost sales of hard copies.

The National Academy Press has already put 1,700 of its
books online, and is finding that the electronic versions
of some books have boosted sales of the hard copy monographs
– often by two to three times the previous level.

It’s “great advertising,” says the Press’s director. The
MIT Press is experiencing similar results: “For each of our
electronic books, we’ve approximately doubled our sales. The
plain fact is that no one is going to sit there and read a whole
book online. And it costs money and time to download it.”

Meanwhile, the Association of American Publishers has set up
a Web site to showcase its new Digital Object Identifier System,
which identifies copyrighted material and links the user to the
copyright owners.

http://www.doi.org/overview.html

Chronicle of Higher Education 12 Sep 97.

++++++++++++++++++++++++++++++++++++++++++++++++++

Tip of the Week: CHECK OUT BOBBY!

We all know that web browsers from rival software producers
show pages a little differently to each other.

Sometimes a page optimised for Netscape looks terrible in
Internet Explorer and Mosaic. Now it wouldn’t be too bad for
designers if there were these 3 browsers around- you could
probably keep each on your hard drive and keep fiddling with
your page until it looks great in each of them.

But there are lots of different browsers around. So how do you
know what people are seeing when they call up your web page?

To ensure your creation performs well on all kinds of browsers,
you need to know whether it meets HTML standards.

Enter BOBBY, a free service that examines a web page and shows
deviations from accepted standards that could cause problems
on different browsers.

Go to the Bobby site at http://www.cast.org/bobby/
select the web page you want to examine and the browser that
you want to be tested against, and press the SUBMIT button.
Bobby returns a version of the web page with annotations
indicating any problems.

++++++++++++++++++++++++++++++++++++++++++++++++++

Computer News: ALL THE LATEST FROM THE CHIP SHOP.

I knew Microsoft have big plans for interactive TV, but this
seems like sci-fi material – they’ve teamed up with one of
the big USA networks to produce a series of “Barney &
Friends” that will include a specially encoded signal which
activates an interactive Barney doll.

The signal is picked up by a Microsoft-made set-top receiver
called ActiMates, which then relays it to the doll. The doll
can then interact both with the show and with the child
watching it. The shows will begin broadcasting in November.
I’m looking forward to an interactive Baywatch.

In recent weeks I’ve been writing about the flood new chips
hitting the market. Now Intel has done it again. They’ve
designed a new generation of memory chips capable of storing
not one but two bits of information on each transistor,
effectively doubling the storage capacity of a chip.
In addition, Intel engineers think that in the future they
may be able to build chips holding four or more bits on each
transistor. The new chips will use “multilevel cell flash
memory,” which is able to go beyond binary (zero-or-one)
readings and sense four distinct states — equivalent to
two bits of data.

A report on the AP wire says that more time spent online
means less time watching the tube. Research done by America
concludes that people using online services seem to be spending
less time watching TV and movies. The survey found that 37%
of AOL subscribers watch less TV than they used to and 22%
less video, while only 7% watch more TV and 6% more video.
“It has had no effect on radio, no effect on magazines, and
little effect on newspapers.” The report said.

In much the same way that satellite television companies have
started giving you the equipment for free if you sign up for
their services, Netscape have predicted that they’ll soon start
giving away computers.
Netscape Communications CEO James Barksdale says his company
will begin providing computers and other hardware at no cost
to customers within a year.
The company’s strategy is to generate revenue through
advertising, subscriptions, and a percentage of each online
purchase made by subscribers.
“We learned early on, give them a phone,” he says of his
earlier days at AT&T Wireless Services and McCaw
Cellular. “They might use it.”

++++++++++++++++++++++++++++++++++++++++++++++++++

Article: SIIMON REYNOLDS ADVERTISING MAGICIAN.

I picked these tips up at a recent “Winning Edge” seminar
with Siimon Reynolds, one of Australia’s leading advertising
gurus. Seminars of this kind, run by top people in their
field, are the kind you should go out of your way to
attend.

After the seminar, motivation and marketing kits were
on sale for around $600. I could hardly believe how
quickly they were selling. It was obvious that people
were buying while they were still “hyped up” by the
showmanship of the presentations. The kits were “walking
out of the door”, some people buying 2 or 3 them to give
away to clients.

Personally I haven’t got that kind of money to give away
to clients, but when I joined Siimon for a late lunch, and
an interview, he said it was the same at every town
they gave the seminar in.

By the way Siimon’s not a spelling mistake, just his ever
so cool way of spelling Simon. For you Aussie readers he’s
the one who, at the age of 21, came up with the infamous
Grim Reaper adverts.

Sii’s 5 Golden Rules of Yellow Pages Advertising are:

1. Use the biggest ad on the page. It costs 4 times more,
but gets 11 times the response.
2. Use logo’s small. No one really cares about your logo
unless you’re coca-cola or the Big M. The bulk of your ad
needs to be the persuasive stuff.
3. List 5 reasons to use you, and why you’re the best.
4. Put a headline in your ad.
5. Use a photo in your ad.

He also said that, although he’s an ad guy, he firmly believes
that in magazines and newspapers use should try and use
Advertorials, because people believe newspaper copy more than
they believe the adverts. And don’t boast in your copy, fill
it with interesting facts.

A couple of interesting quotes: “if you want to be a winner
make sure that your actions of each day are different to
what other people are doing. Be different. Be different.”

and

“the characteristics of all successful people include
persistence and hard work, and vision and action.”

Sii’s 7 important rules of writing body copy:

1. Write long copy. A lot of people will tell you that
long copy doesn’t work because people aren’t interested.

REMEMBER THAT LENGTH IS NOT IMPORTANT. It is the
RELEVANCE AND VALIDITY OF THE MESSAGE. Here’s a rule of
thumb: if your product is inexpensive or common keep copy
short. If your product is unusual or expensive, make it
longer. The more expensive, the more copy you should use.

2. Don’t make your message longer than it has to be. Say what
you have to say and stop saying it when you’ve said it.

3. Speak the language of your prospect. Use the language,
expressions, colloquialisms of the target market.

4. Keep sentences short. This makes your copy easy to
read and easy to understand.

5. Vary your paragraph length. This keeps people interested
and gets more “air” (white space) into your copy.

6. Be CHARMING. You can’t BORE people into buying from you.

7. Ask for action. Tell them where, how, and why they need
to respond. Include a direct response coupon or free phone
or fax.

++++++++++++++++++++++++++++++++++++++++++++++++++

++++++++++BIZ OPPS AND CLASSIFIED ADS+++++++++++++

++++PLEASE SUPPORT OUR ADVERTISERS++++
we can’t be free without them

Answering a classified ad is simple! Just send an e-mail
message directly to the address listed in each ad you’re
interested in!

Payment should be made payable to either Deer Park Press,
or Phil Wiley – and mailed to:
PO Box 1269, Rockhampton, Qld 4700, Australia

(our street address for your info is
70 Bean Ave, Parkhurst.
our phone number is: +61 079 362692
our fax number is +61 079 304366

But e-mail us first and we’ll place your ad in the next issue.

Remember we are interactive. Read your newsletter using
a current browser or e-mail program and you can simply
double-click on any WWW or “mailto:”address.
Checking out ads is a breeze.

!!!!!!!!!!!!!

Hi! Katie here.
If you have a business of your
own to promote you might like to take advantage of
our special intro advertising offer

contact me at mailto:katie1@cybergal.com

*** LESS THAN $3.50 A WEEK ***

special opening offer
– a 4 line (66 characters inc spaces) ad run for the
next six issues for just $20, or up to 8
lines for $25. (US dollars)

Go on – make some money on us

!!!!!!!!!!!!!

++++++++++++++++++++++++

FREE BUSINESS REPORT:
How To Set Up A Tax-Saving Bookkeeping System.
Request by report title. Mailto:103207.1163@compuserve.com

++++++++++++++++++++++++

http://www.cyber-action.com/oed/jimsautomaticbusiness

++++++++++++++++++++++++

http://www.bizweb2000.com/d1097.htm

(have your credit card handy)

++++++++++++++++++++++++

> > > > FREE Turnkey Online Business! < < < <

IF YOU’RE ENJOYING READING “all the secrets…” HERE
ARE A COUPLE OF OTHER FREE NEWSLETTERS YOU MIGHT LIKE
TO SUBSCRIBE TO….and please let them know I sent you.

In fact here’s quite a list of 45 good info newsletters:

FREE SUBSCRIPTION E-ZINES—-A WEALTH! OF INFORMATION

Subscribe to all of these,.. and receive a ‘Wealth of
Information’ in your e-mail box each week! (This list was
re-printed from “Opportunity Digest.” See below, for
subscription info & e-mail address for each.)

Subj.:Subscribe Message: Referred by All the Secrets

“Abundant News Newsletter”.. Subscribe: pthomson@ecn.net.au
“ADNews”.. Subj: ‘Subscribe’ at : Mmmjtm@aol.com
“All About Money”.. Subscribe: Subscribe-3d@allaboutmoney.com
“Best Ideas in Business Nwsltr”.. Subscribe: jaffe@lancnews.infi.net
“Biz Tips Newsletter”.. ‘Subscribe’ at : bizinfo-request@lists.dowco.com
“Business to Business”.. Subscribe: editor@business2business.on.ca
“Computer Profits Newsletter”.. Subscribe: jdpearson@wr.net
“Cyberbiz Newsletter”.. Subscribe: cyberbiz@poboxes.com
“Dollar Stretcher Magazine”.. Subscribe: gary@stretcher.com
“Entrepreneur’s Marketplace Nwsltr”.. Subscribe: amighty@hotmail.com
“Equity Finance Solutions” Subj: ‘Subscribe’ at : money@southcoast.net
“EXPOSURE! Net Marketing Nwsltr”.. Subscribe: exposure@usa.net
“Frank Bauer’s $1,000,000 Newsletter”.. News@million-mall.com
“Global Profit$ Email Nwsltr”.. (SUBSCRIBE-GP) victory@infohwy.com
“HomeMoney Free e-mail Newsletter”.. Subscribe: Gapach97@aol.com
“H.B. Strategies Newsletter”.. Subj: ‘Subscribe’ at : EXPECT@aol.com
“Home Office Commuter”.. Subscribe: rick@homeofficecommuter.com
“Internet Business Communications”.. Subscribe: ibc@sar-net.com
“Internet Marketing Issues”.. Subscribe: subimi@intersuccess.com
“Internet Marketing Update”.. Subscribe: imu@finsave.com
“Internet ONLINE Business”.. Subscribe: NewsList@ReidNet.com
“Just Business Tips”.. Subscribe: jb-sub@just-business.com
“Mail Box News” .. Subj: ‘Subscribe’ at : mbn@swbell.net
“Marketing Bonanza Nwsltr”.. Subscribe: peeryj@cougar.netutah.net
“Marketing Tip of the Day”.. Subscribe: mtotd@clearlyinternet.com
“MOTIV8 Newsletter”.. Subj: ‘Subscribe’ at : pauls@octonline.com
“NETfabulous! Marketing”.. Subscribe: subscribe@mte-publishers.com
“NetPower Newsletter”.. Subscribe: publisher@powerpub.com
“NETResults”.. Subscribe: (‘join abnews’) abnewsman@silverquick.com
“Opportunity Digest”.. Subj: ‘Subscribe’ at : SSee559@aol.com
“Profit 2000″ Newsletter”.. Subscribe: Sandy@profit2000.com
“Sara Allen’s E-Mail Newsletter”.. Subscribe: mailLee@aol.com
“SUCCESS DIGEST”.. Subscribe: success@together.net
“Successful Online Marketing”.. Subscribe: GLandry@i-55.com
“The BizWeb Gazette”.. Subscribe: Gazette@JDD-Publishing.com
“The Direct Marketer” Newsletter .. Subscribe: bmmi@freeyellow.com
“The Downline Reporter On-line”.. Subscribe: nsi@coastalnet.com
“The Inet Mailer”.. Subscribe: submissions@inetexchange.com
“The Master Networker”.. Subscribe: bykotaim@ix.netcom.com
“The Millennia”.. Subj: ‘Subscribe’ at : MMoloNEY2@aol.com
“The NOBO$$ UPDATE”.. Subscribe: noboss@noboss.com
“The Small Business Advisor Newsletter”.. at : bobs@isquare.com
“Work-At-Home Parents’ Newsletter”.. Homeprneur@aol.com
“Working Solo eNews”.. Subscribe: solonews@workingsolo.com
“Your-Biz Newsletter”.. Subscribe: YJRM21A@prodigy.com

++++++++++++++++++++++++

CONTRIBUTORS WANTED
Share in the success of “all the secrets…” by mailing
us your articles and tips for possible publication. They need
to be useful “how-to-do something” pieces, not just
thinly disguised ads.
No payment, just free publicity for your own business.
Send your material to Phil at mailto:wiley@reporters.net

++++++++++++++++++++++++++++++++++++++++++++++++++

TIP of the Week3: ADD THE RESOURCES OF 130 NEWSPAPERS TO
YOUR WEB SITE.

Now you can add the resources of over 130 of America’s newspapers
to your web site – free!

The NewsWorks network (http://www.newsworks.com) is an alliance
of over 130 of the country’s (USA’s) best-known newspaper web
sites. NewsWorks offers its visitors the ability to search for
news across the entire network of sites.

That means visitors who search for news stories get results
from more than 25,000 qualified, accredited journalists from
America’s best publications.

If you run or are involved with a site where your visitors are
eager for information – on any topic, ranging from sports to
technology to business – NewsWorks encourages you to add the
collective content of their network to your site. You can
utilise NewsWorks powerful search engine in two ways:

1) NewsWorks Search

Install the NewsWorks search bar on your site. Your visitors
can enter any search terms they wish, and will get back complete
newspaper articles on those topics of interest. Just go to
the following web page,

http://www.newsworks.com/NewsWorks/static/addsearch/addsearch.htm ,

copy and paste the html listed there into your site, and you’re
in business.

2) NewsWorks Smarttags

Smarttags allow your users to quickly get more information on
any particular items, topic or story that YOU specify. When a user
clicks on a Smarttag, he or she will receive a list of articles
from over 130 newspapers about that topic, and can access the
corresponding article from the newspaper site.

For example, if a home-office site wanted to allow its visitors
to access all articles on teleworking, all the webmaster needs
to do is add a line of copy to the appropriate page, such as
“For articles on teleworking from over 130 newspapers, click here”,
and hardcode the keyword search terms for the subject into the
link that “click here” (or whatever language you use) sends
people to.

Just use the following URL as an example:

http://search.newsworks.com/addquery.html?qt=keyword+keyword+keyword .

and substitute your search terms for “keyword”. For example,
the link in the example above would be:

http://search.newsworks.com/addquery.html?qt=teleworking

For more detailed information on adding Smarttags, go to:

http://www.NewsWorks.com/NewsWorks/static/smarttags/smart.htm

You can see another example of a Smarttag at work at

http://www.NewsWorks.com/NewsWorks/static/smarttags/smartexample.htm

++++++++++++++++++++++++++++++++++++++++++++++++++

Site Watch: INTERESTING AND USEFUL WEB SITES.

INTERNET SHOPPER

http://www.internetshopper.com/

Indisputable signs of the trend towards electronic
commerce comes with Mecklermedia’s Web site and
magazine, Internet Shopper.
The site features “the largest mall on the planet”
covering more than 27,000 net merchants – the editors
picking the most reliable vendors.
Articles cover such issues as how to shop safely, online
shopping rights, and using e-cash.

RANK THIS!

http://www.rankthis.com/

How do you get your site listed near the top of a search
engine’s hit listing?
Rank This! is there for those Webmasters who fret over
how their site ranks in the search engines.
Its main use is to automate the dreary, monotonous task
of fashioning queries and tracking down where your site
ranks in response to certain keyword searches for eight
different search engines.

JAVA APPLETS – WeBWERKS

http://www.en.com/users/elmer/

This appears to be one of the first sites to store
Java Applets for “snatch and use” on your own web pages.
It’s no more complicated than copying a graphic.
Generally you right click on the Applet page, select view
source, and then enter or copy the “Applet HTML Statement”
using the Clipboard Viewer, into your HTML document.
Go to the download page for the required files. That’s it.

The latest Microsoft SmallBiz newsletter points to an
interesting article: CONNECT AND SELL

The virtual office has become a reality. 15.3 million households
with people who work at home are connected to the Internet via
online services and Internet service providers. Find out how
they’re using the Internet to market themselves.

http://microsoft.com/smallbiz/feature/9709gohome.htm

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Standard disclaimer.
Please note that absolutely NO legal, accounting or
other professional advice is EVER given or implied.
The authors, editors, publishers and marketing agents
expressly disclaim any liability for the use of any
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“all the secrets…” accepts no responsibility whatsoever
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from Phil Wiley
(c) copyright Phil Wiley 1997.

My smallest ever affiliate commission and my biggest

phil — Thu, 07 Apr 2011 22:19:10 +0000

Just made my smallest affiliate commission in 13 plus years of online marketing

Though at least it gave me a laugh and I didn’t have to do anything new to earn it because it was from a 2-tier program for Profits Theme, which I promoted in my newsletter a couple of weeks ago in issue 390

And while I’m at it here’s my biggest ever nonexistent affiliate commission

Nonexistent affiliate commission?

Yep, the email (along with another for $142.49) was sent to me by mistake when they were working on the affiliate system. Seeing I get regular payments from Nicheology I didn’t query until a few weeks later when I noticed the money hadn’t been paid into my Paypal account.

Mark from Nicheology quickly got back to me with an apology and explanation:

“We were having some work done on the system we use for our sales and affiliate platform. Someone went in and checked and clicked something they shouldn’t have. Consequently, an email (sometimes 2) was sent out to every affiliate saying they were paid in full.”

Ok, fair enough. Mistakes happen. Though if I’d been desperate for the money I’m sure I’d have been mightily upset.

And my biggest ever affiliate commission? A real one this time

Well my biggest back in the days when I had a job was just over $13,000 earned with one email. At the time I was making under $1k a week in my day job. So I was kind of chuffed.

And my biggest ever affiliate commission? $63,000 which made its way into my Paypal account over 3 days, most of it in the first few hours of sending out a promo email which took maybe an hour to write.

No doubt I could have made even more if I was the kind of affiliate who promotes over-hyped product launches by sending out a string of over hyped emails. But sadly I’m not.

BTW after making that $63k Paypal froze my account for making too many transactions in such a short period of time. I’d probably have made lots more if people had been able to keep buying via my link.

Oh, one more thing. If you’re interested in Nicheology (and you should be because over the years it’s been directly responsible for me making a fortune – not from affiliate sales of Nicheology – but by modifying and selling the high quality niche PLR material I get from the site as a member, which is something you could do too) here’s a ‘backdoor’ into the Nicheology member site which is usually cheaper than the price you see on the frontpage.

Feeling sad today

phil — Wed, 23 Mar 2011 12:40:24 +0000

My lovely daughter Kate has just left Australia to live permanently in England. Moving from Melbourne which is rated as the 2nd most livable city in the world (after Vancouver) to live near London, rated 53rd in the world.

And it’s partly my fault she’s gone because I gave her the wanderlust ( and a love of England and old country houses ) when she was 10, by taking her on her first overseas trip to visit my old family home, The Deer Park, in Yorkshire.

Here’s a photograph of her playing in the snow in the massive grounds. She looks like she’s dancing, but it was the first time she’d ever seen snow and she was just trying to keep her balance.

My great (or great great) grandma Martha Wiley (middle) with great aunts Ada and Edith in the early part of the 19th C

And here’s an old postcard from the late 1800′s, which does a better job of showing the size of the place. You can tell I love the place, can’t you?

And to give you a laugh, well to cheer myself up more than anything by making a joke at the expense of my brother, here’s one of me as a teenager.

The joke is that it’s not actually me because I was taking the photograph, it’s my brother Richard, but seeing we looked almost identical in those days before I got better looking and he got worse, it’s close enough to being me (with my mother, father, and my girlfriend Kay)

Anyway…that same long first holiday Kate fell in love with the quaint villages and houses of the south of England, and that’s the area she’s heading for now.

Right now though she’s in Kuala Lumpur, the capital of Malaysia, where she’s staying for a couple of days to break up the long flight.

I’m jealous because I love that place, and haven’t been for ages. I went there for the first time 13 years ago to photograph the Commonwealth Games, and I was taking news photographs outside Malaysian opposition leader Anwar Ibrahim’s house, the night he got arrested. It was a very emotional time, because most of the people were on Anwar’s side, and tensions were running high.

Anyway, that’s another story for another day.

The last time I made it there was with Kate and her mother, five or six years back. We stayed in a suite at The Marriott up on trendy Bintang Walk with a great view of the Petronas Twin Towers.

BTW, Kuala Lumpur, or KL as it’s often called by us Westerners, is home to some of my favourite Internet marketers including Clickbank software king, Adrian Ling and mini site expert Kidono. They’re both two of the nicest people you could ever hope to meet.

Ok, that’s enough of my feeling sorry for myself for today. I’ll get over it. People do. And I know I wouldn’t mind quite as much if I hadn’t been advised not to travel because of my illness. One day, when my risk of infection is less, I’ll be jumping onto a plane and visiting her and her baby daughter Elliana.

If you’ve read this - letting out my personal feelings rambling – thank you for being patient with me.

phil

Letter from Phil issue 390 – Please Read This

phil — Sun, 20 Mar 2011 12:50:51 +0000

At times I thought I’d never make it, but I’m back. Sort of.
I’ve had quite a few emails recently from people asking about my health. And some from people asking if I’m dead. Though I can’t quite see the point in emailing a dead person. Guess they were trying to be funny

Well the good news is I’m getting better all the time. My drug clouded brain is less fuzzy, my body feels fairly normal, and I’m full of renewed enthusiasm.

The equally good news is that I’ve just been given the go-ahead to start working again, though only part-time. Very part-time.

The medics in charge of my health have to fill in a monthly report
for my medical insurance. Last week they put me down as still
being “totally incapacitated” (which makes me think of evening’s
spent in hotel bars at Internet marketing conferences ) but I
said I felt up to part time work, so the doc added a note saying
I could work at “light computer related duties for up to 30 minutes
a day” then ominously added “if capable”

Actually he was right. That was days ago, and I’ve only just felt
capable because I’ve been so sleepy.

Sleeping 10 to 12 hour nights plus a 2 to 4 hour sleep in the day
isn’t exactly an ideal way of living. But I’ve got to put up with it
for now. In theory that still leaves plenty of time to fit in 30 mins
of work, in practice I haven’t managed it until just now.

Anyway, here I am.

___________________________________________

While off ill I’ve been keeping up with everything that’s going on
by reading lots of newsletters/ezines, visiting forums, plus talking
(via email) to some of my mates who work full-time online.

And I gather than the ‘Internet Marketing’ niche is in dire straights.
Mainly because people are fed up of being ripped off by people
putting out crap products with very over-hyped (and even lying)
salesletters.

I’ll write more on this next issue, which could be days, or
weeks away. Depends on my health.
___________________________________________

Now I’m going to hit you straightaway with a promo.

I hadn’t intended to do this, because I don’t want you to include
me in the list of ezines you unsubscribe to because all they do
is send out endless sales pitches without offering any decent
advice, or something that helps you in some way.

But because it’s so very, very good and useful (and it’s not got
one of those hyped up lying, false promises sales letters which I hate,
I wanted to give you the opportunity to check it out.

It’s Profits Theme, a totally amazing WordPress theme which
lets you create member sites, put up fancy sales pages, change
the entire look of the site in seconds, and lots more.

I know how good it is because I bought it weeks ago. As I said
above, even though I’ve not been working I’ve kept up on
everything that’s been going on for the past year plus, so that
I didn’t get left behind. This included spending some time on
some internet marketing type forums, just reading not participating.

Anyway a few weeks ago I was on the Warrior Forum and people
were talking about this amazing theme being offered as a WSO
(warrior special offer). It got rave reviews and sold like crazy,
and it looked really good.

I was tempted to buy it, but didn’t because I’d already got a couple
of more expensive themes that seemed similar, but then my
daughter Kate called me and said she was thinking of putting up
a member site for people with Phenylketonuria (something she
was born with) and could I help her set it up.

So, seeing I’d now got an excuse to buy, I grabbed the theme just
before the WSO closed. They stopped it early so that customer
support didn’t get overwhelmed if people needed help.

I’ve no idea if anyone did need help. I certainly didn’t. It’s so simple.
And it’s got everything.

To think of it as just a WordPress theme is an understatement.

Just doing point and click stuff to select options you can create
protected, multi-level membership sites, where you can drip-feed
content if you want, set up product launch pages, one-time-offer pages,
sales pages, squeeze pages, legal pages, thank you pages, and more.

If you don’t want to get into creating member sites, it’s also excellent
for use as a normal blog (you can change the entire look and feel of
your blog in seconds) , and it’s brilliant for setting up sites to sell
your own products from.

And with it’s one click integration of Paypal and Clickbank, and a few
other sales checkout options, plus integration with your autoresponder,
it’s equally great for quickly getting plr products revamped and up on sale.

Anyway, to cut my usual rambling short, they must have realised
that most people don’t have problems with it (indeed, just the
opposite) and it’s now been put back on sale

I rate it as a ‘must buy’ because even if you don’t need it right now
it’s such a bargain because of all the features. And you get free
updates. So even if you let the download sit unused for months
it’s going to be there when you need it. And you’ll kick yourself
if the price goes up and you miss out.

http://philwiley.com/likes/profitstheme

ok, that’s it for today. If you’d like to ask questions, or talk about
todays letter, please post a comment

And now I’m off to sleep again.

phil

A talk with Joe Robson

phil — Thu, 30 Dec 2010 08:29:22 +0000

Farewell Joe Robson

I was so sad to find that my old mate Joe (famous for his newbieclub site, and his ‘Make Your Words Sell’ book) had passed away after a long illness. This is one of the few videos of Joe known to exist. And rather than a smooth, slick interview type video, this is more like two friends having a natter about what they do online. It’s unedited, and long.

I’d just flown from Australia to England via Thailand, and bought a new video camera from the amazing Pantip Plaza (known as “the mother of all IT shops”) in Bangkok. Still a bit jetlagged, and not familiar with the equipment, I found the external mike I bought wasn’t working properly and cocked up the sound. It’s terrible at first so you’ll need your speakers turned up high, but it gets much better after the first 7 minutes when a professional video producer (who just happened to be staying at Joe’s place that night) used one of his wireless mics. You still can’t hear me very well, but that’s ok – Joe’s the important one

I’d planned on putting the video up when I got back home, but Joe wanted the pro video guy to edit it. And I think they had a falling out (or Joe got too ill) because I never got hold of an edited version and the project Joe was working on with the guy fell apart.

So I’ve just dug out the original for you to watch. It’s probably the last time Joe was filmed. So if you were a friend of his….enjoy.

Feel free to use this on your own site, but if you do please link to philwiley.com

Download link: Joe Robson Last Interview

By the way, Joe was quite an old mate of mine and years ago I met up with him in a pub in Wakefield, in Yorkshire, and I took the photograph of him that he forever after used on The Newbie Club and other sites. So if you want to republish that pic (the one at the top of this page) please do.