Letter from Phil – 354 -Goodbye!

1. Goodbye to Silence…my PLR interview.

2. Goodbye forum.

3. Affiliate cookie setting.

4. Free IQ – yes or no?

5. Slick salesmen in action.

6. Residual earnings from low-traffic sites.

____________________________

I’ve always been a bit on the shy side when it comes to talking, turning down all offers to speak at seminars or do phone interviews.

But, after years of working from home with no one to talk to all day, perhaps things could be changing a little.

About a year ago, at Jim Edwards Ebook Creation Workshop in London, I had a chat with a nice bloke called Jon Anderson, who asked me if I’d take part in a teleconference he was organizing to discuss PLR (private label rights) content.

I said no.

Not because I’ve got nothing to say on PLR (I’m a big user of PLR articles and public domain content) but because I just hate talking on the telephone.

I’ve got no idea why. Unless it’s something to do with growing up in a phoneless household (we were dirt poor, but happy).

Anyway a couple of months ago, back over in England again, PLR expert Jon came to the vacation house I’d rented in Windsor (right next to the Queens little weekend pad, Windsor Castle) to interview me in person.

The interview – one of the few I’ve ever done – is mainly, but not totally, about PLR. And apparently, according to the testimonials on the download site, it’s really good. It seems that I revealed rather more of my techniques for getting and using PLR content than I meant to.

Private label is an area that has changed over the last year. Most sites built with PLR articles just don’t do as well in the search engines. But mine still do great. And its not because I spent a lot of time rewriting them, or run them through article rewriting software.

I reveal what I do in the interview :)

But what’s perhaps just as good as listening to my poor enunciation, and strange Northern England with a touch of Outback Australian accent, is that you can make a few dollars with it. Jon is selling the 35 minute interview for a low $17 and the affiliate program pays out 100% commissions instantly to your Paypal account.

As far as I know only Jon has promoted it, so there’s potential there for you to make some sales.

Here’s the link: Phil Wiley PLR interview – link removed. Sorry it’s no longer available.

____________________________

2. Goodbye Forum.

Once upon a time, before it got hacked, attacked, and destroyed, my forum at ozemedia.com/forum was one of the biggest around, hovering in the top 3 or 4000 sites on Alexa.

After the attack I moved it to affiliatetalkforum.com, and although it never proved as popular, it still gained 2000+ members.

Sadly the database driven site crashed a couple of weeks ago, and all attempts to rescue it have failed. According to the web host the hard drive on the server was destroyed and so were the backups

To quote from the webhosts support (which I finally made contact with after days of trying)

———–

I am hoping and praying that you have a backup of this forum, as
this hard drive took a dump and is being shipped to me to try and
retrieve any and all data from it. As the RAID wasn’t working either
and all staff have been fired accordingly.

———–

Fired all the staff? Sounds a bit b/s to me.

Anyhow…seeing everything has been lost I’m going to leave it closed for now. Who knows, one day it might rise from the ashes. But for now, a sad Goodbye.

____________________________

3. Affiliate cookie setting.

On another forum last week there was a discussion on how affiliate merchants should deal with affiliate cookies.

The infamous Martin Avis wrote “I have never understood the logic behind the idea that the first referrer should get the commission. As Mike and Jon say, the sale is not made until the customer is prompted into action – and it should be the person who has prompted the action who should be rewarded every time.”

Although in theory I agree that affiliate programs should be set up that way, I do see some problems with it.

Here’s what I wrote in reply:

“While I agree with you, Martin, cookie overwriting is a problem to consider. Depending on what market you’re targeting, many thousands of your potential customers could have software like Zango on their computers which overwrites your affiliate cookie at the last minute.

“Cookie stuffing software, which is used by an unknown number of affiliates, can drop dozens of cookies onto a persons computer at once, so that’s also a problem.

“I think the fairest way to do it would be to set a cookie lock-in period where a cookie set by an affiliate link can’t be overwritten for a week or ten days or something.

“This would stop the last minute overwrite problem, plus give the potential customers you send a little time to think about the purchase.

“Example – perhaps you’re one of the first people to promote some new software, in your case via your newsletter, and one of your readers goes and takes a look and wants to buy but delays the purchase for some reason (to come back and have a better read of the sales letter, to wait until payday a few days later, to talk to their wife/husband about it, to read what other people on the net are saying about it) and then next day everyman and his dog are promoting it and they’re swamped with emails which perhaps don’t name the product, they could easily click through from someone else’s email thinking “oh yes, this is what I’m going to buy from Martin” and buy it right then but without your cookie.

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4. Free IQ – yes or no?

By coincidence, the cookie settings on a new site called Free IQ, which launched today I believe, also have a sort of cookie lock-in period.

—————–

Quote: if you refer a person to Free IQ and they sign up a free
account, then that person is signed up as your customer; you’ll be
paid an affiliate commission for any purchase that person makes
for an entire year with or without a tracking cookie!

The only exception to this rule is when another Affiliate later refers
the same person with a tracking cookie from their own web site then
that Affiliate would be paid on a purchase made in that session only.
Otherwise, future purchases result in an affiliate commission for you
because you first referred the customer.

—————–

You’ll probably get plenty of emails about Free IQ today. I’m not going to follow the herd and hype it up, but their 2-tier affiliate program could possibly be worth signing up for.

(sorry, it no longer exists)

If you haven’t yet seen it, Free IQ is a new site combining ecommerce with the YouTube concept.

Like YouTube you can take the videos and run them on your own sites, but if someone clicks through and makes a purchase you get paid an affiliate commission.

It’s early days yet, but it looks interesting.

The big danger though is that the site will end up filled with nothing but marketing hype and promos. Already I see that at least one big name marketer has managed to get a full product sales letter up there in his profile area :)

One thing about the affiliate program that I didn’t like (but they’re pushing as one of the main affiliate features) is that you earn commissions “on anything purchased by that customer on Free IQ, for an entire year”.

So what happens if this site turns into a huge hit and that person you refer keeps buying for years? Too bad for you.

Anyway, that aside, the affiliate payout, for referring customers who buy products on Free IQ, is between 25-45% of the sale (as set by the content provider). Then there’s a flat 5% on the second tier.

If you refer a content provider you will receive 1% of all sales made by that content provider for the first year. And there’s a 0.5% second tier with this.

Free IQ has got potential.

Note: I was obviously wrong about it’s potential because, editing this 5 years later it has completely vanished from the web.

____________________________

5. Slick salesmen in action.

Just got back from a few days (shopping,cultural, and dining break) in the big city. You tend to do that kind of thing when you live in the middle of nowhere, hundreds of miles from anything but beaches and mountains and vast, nearly empty, plains.

After a happy few hours in Borders, buying big bagfuls of books and magazines (including Business 2, Revenue, and Inc which I can’t get in my remote part of Australia) I got back to the Hilton and guess who got into the lift with me?

Paris! And would you believe that she offered to help me with my bags.

Only kidding. Just seeing if you’re paying attention here :)

Actually, no-one got into the lift with me; so because my hands were full I stabbed at the lift buttons with my elbow and accidentally got the function room floor before hitting the correct button. When the doors briefly opened on the function floor I saw a sign that grabbed my attention:

“Internet Marketing Seminar”

Now I’ve been feeling a bit seminar deprived ( I had to miss out on flying to Yaniks Underground seminar in Washington a couple of weeks ago because my globetrotting daughter Kate came over from England to show off her new boyfriend) so when I saw the seminar sign I decided to crash it and see if any of my American “guru” friends were there.

After freshening up I went back down to the function room floor and walked straight into what was obviously a major pitch fest and not a guru in sight,

On stage the presenter, with a big screen behind him, was talking basic stuff, explaining what Alexa was, and fumbling over an attempt to show Yahoo at number one while suggesting that the software on sale at the seminar would help propel you to the top of everything.

But the real action was off-stage, where slick looking salesmen in suits were leading couples to the back of the room, or outside into a lobby area, and smoothly getting the couples to sign on the dotted line.

LOTS of people were signing up for whatever was being sold. People who looked like they ran small businesses, but didn’t appear to have much clue about the Internet.

As a person more used to laid back internet marketing seminars and workshops, the whole thing seemed designed to #%$#$^#^&^ #@$%@%$@#%%$

Sorry, just had to censor myself there. I’ve got no desire to be sued.

The company signing people up left, right, and center are called StoresOnline. They have quite an interesting history which you can read about at this Google link

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6. Residual earnings from low-traffic sites.

When I first met Matt Garrett, in a pub in London a few years ago, he was just starting out on the net. But I could tell, mainly from his enthusiasm and energy, that he was going to do well.

Like many of us at the time, he jumped head first into building Adsense sites, and he did really well. If Matt was the type to wear gold chains he’d have been so weighed down with them that he’d hardly be able to walk.

Life was good.

Then, as you know, life got hard for people relying on Adsense, so Matt started thinking of ways to boost the income from his sites.

A couple of weeks ago he sent me a book he’s written about a very simple system for building websites that can earn you an ongoing residual income.

Lazy Git Marketing

He’s called it “Lazy Git Marketing” and although I don’t like the title I do like the ideas he’s come up with.

He thought up a simple, but very effective, way of earning an ongoing monthly income from low-traffic sites.

In the book he shows you how to build these sites quickly and generate ongoing revenue from them.

I’ve never seen any else write about what he’s doing.

ok, that’s it for this issue. Thanks for reading.

phil

ps. don’t forget my interview back up at the top :)

Letter from Phil – 353 – niche marketing on crack

Letter from Phil…353 – Mar 8th 2007

_______________________________________________________

Niche marketing on crack ebook

Finding new products on Clickbank tip

Botcandy reserved copies.

Forum Spam Killed Off.

Interesting reading from the print media.

Help Mike Blackwell.

____________________________

Hi

seeing it’s so long since I’ve written a ‘proper’ newsletter, here’s
a really long one. There’s tons in it, so even if half of it doesn’t
interest you there’s bound to be some stuff you do like.

Like most of my letters it’s a mix of reviews of new products I believe
will help you; online business tips or advice; my ramblings about
anything and everything; and perhaps some links to news stories
or sites I like.

If you want to skip the product mentions scroll down past the first
story, because I’m going to kick off with a look at a new ebook
which could help you do better online this year.

____________________________

And that’s a book called ‘Niche Marketing On Crack’, by a
young Australian entrepreneur called Andrew Hansen.

(sorry, this is no longer available)

It’s been out for a few weeks now, and I ignored it at first. Partly
because of the wild name, but mostly because I thought it would
just be another so-so you’ve-got-to-drill-down-into-niches book.
One of those that tell you to spend weeks doing research then
slowly build your site over time and hope that Google like it.

But after reading a review, by a friend of mine who never spins
any hype (Martin Avis, or Mavis to his friends) I bought it and
found that it’s something altogether different.

I like it a lot.

This is fast action and fast results stuff.

It’s also a fast, no-fluff read, of just fifty something pages, which
delivers a blueprint for building 1 or 2 page web sites to pull in
affiliate commissions fast.

1 or 2 page web sites? Now where have I heard of them before :)

Yes, I wrote the book on it a few years ago, and I’ve been building
them for years, but Niche Marketing On Crack adds twists I’ve never
thought of.

And it’s all so simple.

What I especially like is this book is that it takes you step-by-step
through the whole process in such a clear way that anyone (and
I mean anyone) can follow it.

Only a few ebooks, or marketing courses, lay out a total success plan
in such an exact step-by-step fashion, without bogging you down with
pages of fluff or theory. And this is one of them.

No steps are missed out. It’s truly join the dots marketing – you start
at Point A, progress to Point B, and just a few hours later, by Point
C, you’re done and you have a site up online with links pointing to it.

Not just any links, but no-cost links which bring you fast traffic and
ranking in Google.

Do a few 1 page sites a week (or more if you have time to put the
work in) and a few weeks or months down the track you’ve got a
permanent smile glued to your face :)

I’m impressed. ‘niche marketing on crack’ really delivers the goods.

If you’re about to give up on Internet marketing because nothing has
been working for you, you should get this book and give it one more
shot. It really doesn’t get any easier than this.

Exclusive Bonus Offer.

I’ve just been talking to the author, Andrew, and even though it’s
only a low-cost book I’ve arranged a special exclusive bonus for you.

It’s a video tutorial (done by Andrew for readers of his other book,
Speed Article Writing) on how to research and speedwrite the content
for the mini sites you’ll be building. Which means you’ll be able to get
your 1-2 pages sites up even quicker.

http://www.nichemarketingcrack.com/speedarticles/

I’ll also throw in my own confidential list of the topics you should be
building sites on. (This list has never been seen by any eyes but mine).

Plus a few quick ways to come up with, and quickly research, other
site ideas that not even Andrew knows about.

To claim your unique bonuses simply get ‘Niche Marketing On Crack’
from the above link then email me < phil   AT   ozemedia.com > a copy of your receipt.

____________________________

Finding new products on Clickbank tip

When new info products are released (especially those aimed at
the affiliate savvy Internet marketing crowd) the biggest affiliate
commissions are often made by the people who promote them
first.

So you’ve got to get in quick.

New digital products (software, tutorials, ebooks, etc) are launched
via Clickbank every week, but unfortunately there’s not exactly a
new products category in Clickbank so they can be hard to find.

This means most affiliates miss out on some easy sales because
they only promote the products appearing at the top of the category
lists.These products have often been heavily promoted for weeks
or months so they’re often harder to sell than the latest releases.

Here’s how to drill down to the latest releases.

Simply go to the marketplace at

https://www.clickbank.com/marketplace.htm

Select the category you want and then (here’s the step most
people miss) look in the sub category list for “New Products”
and select that too.

Note: It’s important to select a category first rather than relying
on the default “All Categories”. If you search all categories you
can’t drill down through the sub cats.

Another way of doing it is to use the link below, and add your keyword
to the end after the = This will take you take you directly to the sub
cat you’re interested in.

https://www.clickbank.com/marketplace.htm?method=Sort&c=1&subc=96&keywords=

____________________________

Botcandy Special.

In complete contrast to the 1-2 page site building method detailed
in Niche Marketing On Crack, I’ve spent the past two years now
using a great semi-automated site builder called BotCandy.

It’s my favorite site building tool for big blockbuster sites, and the
sites I’ve built with it have done very well with both Google Adsense
and affiliate sales.

As far as I, and other users were concerned, Botcandy only ever
had one problem. And that was a steep monthly fee (in the hundreds)
to use it.

A couple of months ago the owner, Steve Tytler, decided to withdraw
it from sale and have it re-programmed as a stand-alone application
that you could purchase and install on your own server for a small
one-time fee of $297.

No more monthly fees :)

It went on sale for a very short time last month, but being lazy about
getting a newsletter out I couldn’t tell you about it, and the hardly
publicized offer closed for ever.

It’s simply not available to anyone anymore.

Except to you… because being such a big Botcandy fan I’ve just
persuade Steve to let me offer a few for sale.

Just ten copies for ten savvy people, then it really is goodbye for ever.

One thing to note: it’s so powerful that it can’t be installed on small
shared hosting sites, or cheap reseller accounts. It really needs
it’s own server or VPS to run best, or an upmarket reseller account.

Get it here: http://www.botcandy. org  No longer Available.

____________________________

Forum Spam Killed Off.

In the past few months, since the release of certain spamming tools,
my AffiliateTalk Forum has been getting hammered by unwanted
posts, which has devalued it a little and seen a decline in the number
of legitimate posts because people have stayed away.

Last week I installed not one but two different anti-spam scripts, and
they seem to have done the job.

Now the spam posts simply aren’t getting through to public view,
allowing the moderators to delete them without you ever seeing them.

So please come along and join in the discussions.

(Tip: only ask one question in a post. Some people ask six or seven
different things, and then get upset when no one answers because
the people who usually help out with answers lack the time to do
all the questions justice)

Here it is: http://www.affiliatetalkforum.com

Note: if you’re new to the forum don’t create a sig file straightaway.
Any posts from new members that contain links will not appear until
a moderator has checked them out, and flagged them as non spam.

____________________________

Interesting reading from the print media.

Wired News: I bought votes on Digg.

http://www.wired.com/news/technology/internet/0,72832-0.html

Under 30, online, and world beating

http://technology.guardian.co.uk/news/story/0,,2020932,00.html

____________________________

Help Mike Blacktopp

If you’re a charitable sort of person (and I hope you are) you
might feel like helping out Mike, a fellow internet marketer.

Although I’ve never met him I’ve been reading his posts on a
UK marketing forum for quite a while, and feel like I know him
quite well, and he’s thought highly of in the UK net marketing scene.

To put it bluntly Mike is dying from the incurable Motor Neurone
Disease – a mysterious illness that systematically shuts down
the nerves that control your body.

He’s bravely blogging his quite rapid decline at

livingwithmnd. healtydietfood. com/

and at the same time helping raise funds for the MND charity.

Perhaps you’d like to donate.

It won’t help Mike live longer (though it will help make him happier)
but MND is something that could strike anyone of us, and your
donation will help towards one day finding a cure.

Sadly Mike passed away not long after I wrote this newsletter.
His blog, which survived a while longer than he did is no longer online.

——————–

The following is reprinted (without permission) from Kickstart Daily, the
excellent newsletter written by Martin Avis.

——————-

Let’s get serious for just a moment.

Imagine how it would feel if you woke up on January 1st this year with the
certain knowledge that you wouldn’t live to see January 1st 2008.

Imagine the horror of feeling your body stop working around you, while
your mind remains as active and sharp as ever.

Imagine finding each day that something you took for granted just
yesterday is no longer possible for you to do.

Imaging facing each day knowing that when (not if) you fall down, it will
take you up to an hour to get up again – and you won’t even be able to
put out your hands to break your fall.

Imagine the indignity of having to rely on strangers to help you with
your every need because even the simple act of lifting a spoon to
your own mouth is fraught with difficulty.

All those things, and far more than I can describe (or imagine) are
realities for people who suffer from Motor Neurone Disease – a
mysterious illness that systematically shuts down the nerves that
control your body.

A guy called Mike Blacktopp – a fellow who is well known to the UK
Internet marketing community – suffers from MND and is very
bravely blogging about his life.

We all take for granted that we can type on our keyboards, but Mike
really struggles. Each post to his blog is littered with typos and
mistakes because his hands just cannot work right anymore, and
correcting them is far too hard for him. A few paragraphs takes
him hours to write. But he continues to do it so that he can help
spread the word about this ghastly disease and hopefully spur
things on towards finding a solution.

It won’t help Mike. He knows that he is living his last days. But
his spirit is huge and his desire to make a difference is humbling.

Mike’s catchphrase is ‘Life is not a rehearsal’.

A couple of weeks ago, Mike Blacktopp did something amazing.

This wheelchair-bound man with a failing body and gigantic
heart jumped out of an aeroplane at 10,000 feet to raise
money for the Motor Neurone Disease charity.

Mike is a Kickstart reader and he was helped by several wonderful
Kickstart readers who helped him with travel to the airfield and
supported him before and after the jump. None were silly
enough to jump with him though!

You can see a video on YouTube at

http://www.youtube.com/watch?v=XJOHY_w1Kpw

Mike’s Blog is at http:// livingwithmnd.healtydietfood. com/

(warning: Mike is very matter-of-fact about his problems, but
you can’t help but feel the horror of what he is going through.)

Donations to Mike’s continuing fundraiser on behalf of the
MND Association can be made at:

http://www.justgiving.com/livingwithmnd

If nothing else, seeing how this guy embraces what’s left of
his life will make you (and me) worry a lot less about our
own aches and pains.

__________________________

Ok, that’s it for today. Thanks for reading.

phil

ps. don’t forget Niche Marketing On Crack, the book I wrote about
way up at the top http:// www.nichemarketingcrack. com