July 31, 2008

Blogging as a business

Unless you’re a brand new reader you’ll know that I stay well away from almost all the big product launches. Usually because I’m put off by all the hype, where dozens of affiliates with big lists send out canned promos.
 
Most times I’m invited to be one of the first to promote these products. I’m sent a review copy and after looking it over I think  "Yep, this is good and worth recommending."
 
But then the hype starts, and I back away because I don’t want to be a part of it. Unlike the Internet marketers who are prepared to churn and burn their email lists, I value the fact that you take the time to read what I write. And I also value that many of you reading this have been subscribers to my newsletter for years. Some of you since the very first issue way back in 1997.
 
The downside (for me) is that staying away from major launches means I lose out on a lot of affiliate commissions. But because I’ve been doing business on the Internet a long time, and because most of my affiliate commissions come from sources well away from the online business/internet marketing niche I don’t really care. I don’t need to pimp products to you to put bread on the table.
 
Obviously - I know you’re not dumb :) - this is leading up to a recommendation.
 
And, as you’ll have guessed, it’s for something that quite a few people have promoted in the past 24 hours. And that’s Yaro Starak’s Blog Mastermind  training course which teaches you both basic and advanced blogging techniques, but much more importantly leads you from just being an everyday blogger to earning considerable sums from your blog.
 
Even though we both live in Australia, and in the same state, I don’t know Yaro (except by reputation) so I wasn’t offered a review membership.
 
So I dug deep into my padlocked and cobwebbed wallet, and signed up. Partly because I’m heavily into blogging, and in  particular Wordpress, partly because of the very good (though also very long) sales page, and partly because I was intrigued by the story of how Alborz, one of his ex students, took a start-up blog about cars from zero to $10 a day (with Google Adsense) and then very quickly on to a multi million dollar valuation and a huge monthly income. (Alborz provides you with a bonus tutorial in the course)
 
It’s a great success story, and one that shows you (more than anything else I’ve read) just what you can achieve with blogging if you go about it the right way.
 
And going about it the right way is what Yaro’s 27-week training is all about. In short, it shows you how to turn your blog into a real business.
 
He gives you concrete strategies and clear, hype-free, interactive lessons, with six modules in all, broken up into weekly multimedia lessons where you’ll learn from text, audio, and video content.
 
These core modules are just a small part of the overall system, and I can’t see that anything is held back as he goes about showing you how to turn your blog into a full time income stream, step-by-step.
 
__________________________________
 

Now I’m no dummy when it comes to blogging. For a couple of years Wordpress has been my weapon of choice, and I use it for nearly everything, from simple mini sites to complex datafeed driven sites.
 
I like to think I know how to do almost anything with Wordpress and technically I do. Financially I’m not doing bad either.
 
But  I can see already from Yaro’s course that I’ve been missing out on the strategic side, on the overall vision. On the "where am I going with these blogs?"  and  the "how am I going to get there?".
 
You’re probably in the same boat as me. You blog. You do well. But not as well as you know you could.
 
Well, if you let him, Yaro will take you there with his excellent Blog Mastermind training

 

Here’s what you’ll find in the Blog Mastermind weekly lessons, using text, audio and video to show you:

·        How to set up and optimize your blog for explosive growth from day one

·        How to create blog content that magnetically attracts devoted readers

·        The exact traffic techniques that took Yaro’s blog from 0 to 5,000+ daily readers

·        Super-advanced traffic techniques to really ramp up growth

·        How to make REAL money with your blog - monetization secrets

·        How to turn your blog into a real business (Or, "How to Work Less and Earn More")

·        BONUS Advanced Module: Lessons From Professional Bloggers

And here’s the core training you get as a member:

ü  Lesson 1: Let’s Get Blogging!

ü  Lesson 2: Blog Foundations

ü  Lesson 3: RSS, Social Proof & Plug-ins

ü  Lesson 4: Finalizing Your Blog Structure

ü  Lesson 5: Set Up Key Content Pages

ü  Lesson 6: Content Focus and Structure

ü  Lesson 7: Authentic Content

ü  Lesson 8: Personal Branding and Sourcing Content

ü  Lesson 9: Hiring Bloggers

ü  Lesson 10: Copywriting For Blogs

ü  Lesson 11: Marketing Through Conversations

ü  Lesson 12: Leveraging Content For Traffic Part 1 - Forums

ü  Lesson 13: Leveraging Content For Traffic Part 2 - Article Marketing & Blog Carnivals

ü  Lesson 14: Leveraging Content For Traffic Part 3 - Guest Writing

ü  Lesson 15: Search Engine Optimization For Blogs

ü  Lesson 16: Impact Marketing

ü  Lesson 17: Podcasting

ü  Lesson 18: Publicity

ü  Lesson 19: The Traffic Secret Every Blogger Knows

ü  Lesson 20: The Monetization Process

ü  Lesson 21: Contextual Advertising

ü  Lesson 22: Affiliate Marketing

ü  Lesson 23: Direct Advertisers

ü  Lesson 24: Five Powerful Ways To Make Money With Your Blog

ü  Lesson 25: Email List Profits

ü  Lesson 26: Buying and Selling Blogs

ü  Lesson 27: Blogging As A Business

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July 14, 2008

Newsletter Changes - please give your feedback

Yesterday I spent some time looking back through my old ezines/newsletters and discovered that I’ve only written 67 "Letters From Phil" in the past four and a half years.

I didn’t realize it was so few, and I almost feel ashamed about my output.

What it does go to show though, is that unlike the majority of people who write marketing and online business ezines,  I don’t rely on them to make an income, so I don’t have to send you 3 or 4 ’sales pitches" a week J

Probably (and I haven’t done the figures, so this is only a guess) 90 percent of my earnings come from non internet marketing niches. It might be an even higher figure.

To cut what could be a long story short, because I want to give you the chance to get Adrian’s software before they’ve all gone (you’ll never find a lower cost toolset, so grab it) I want to say that things are changing around here and I’m going to start passing on more of more knowledge, and more frequently.

So I hope you don’t get sick of too many newsletters from me :)

What I’d like you to do, if you can spare a few minutes, is give me some thoughts on what you’d like to see from me, what you’d like to see me write about or do for you.

Do you simply want more newsletters which are a mix of product reviews, news, and advice?

A low-cost member site where I pass on all my knowledge to you?

Ebooks, reports, and other tutorials?

Let me know :)

phil

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July 12, 2008

A great software package on sale <— Closing - 19 packages left

My good friend Adrian Ling has just launched a bargain software package that’s ‘very’ useful for those of us doing business online.

Unlike most Internet Marketers who casually write the words "good friend" I mean it. Adrian and I have been writing to each other for more years than I can recall, and I’ve been using his software since before I was born.

Well perhaps that’s a tiny little bit of an exaggeration, but I’ve definitely been using his $67 Easy Clickmate Clickbank software (to power the affiliate program for my Mini Site Profits site, and a number of other sites) since he compiled it years ago.

And over the years it’s worked perfectly and helped make me a lot of that ‘m-o-n-e-y’ word that we’re not supposed to use in emails these days because email filters don’t
like it.

easyclickmate

To cut a potentially long story short, because it’s quite late at night here in Australia and I was up very early, Adrian has just put together a sale of his products (the first ever) at
the very-much-a-bargain price of $49.97 (for the lot)

http://philwiley.com/recommends/summerbargain/

The main product offered (well ‘I’ think it’s the main one but you might think the others more important) is the $67 Easy Click Mate which is an essential Clickbank management tool.

The biggest problem with Clickbank is that there are no stats provided. Now, with the EasyClickMate (just updated to a new 2008 version) you can see exactly how many visitors individual affiliates are sending your way, and see the hits to sales ratio, and other useful stats. Plus other benefits, of course, like it allows you to mass email all your affiliates, and unlike using the standard Clickbank setup affiliates will receive an email each time they make a sale - which is important for helping motivate them into making more effort to make yet more sales.

This software is great if you have a product of your own that you sell through Clickbank.

One excellent thing it does is make it harder for people to cheat your affiliates out of their commissions (by substituting their Clickbank nickname in place of the affiliate who sent them to your site). Making your - all important - affiliates more faithful to you.

I’m probably not explaining this too well because I’m so tired after being up for over 18 hours now :)

But believe me, it’s much simpler than I just tried to explain, and twice as useful :)

You’re better off looking at the sale page that Adrian has put together, where you can see that he’s also offering the $47 Easyclick404 script, and his $67 Easyclickguard tool (a download protector to stop people pirating or sharing your product), plus some unannounced bonuses.

All for a grand total of under $50.

http://philwiley.com/recommends/summerbargain/

I use all of these products, and they’re all something I wouldn’t want to do online business without.

$49 something is a real bargain, because the usual price for the 3 products (plus the 2 unannounced bonuses) is $325.

Actually I’ll tell you what the bonuses are because they’re not mentioned anywhere on the sales page.

You’ll get the very useful $47 AffiliateShield (delivered to you 30 days later) and the $97 Power-RSS (delivered to you 61 days later). Look them up on Google :)

They’re both very good products, making this package an incredible bargain.

You can get it here:

http://philwiley.com/recommends/summerbargain/

BTW the offer is only running for 2 more days only, or until 300 packages have run out of the door - whichever comes first. So you should get it right now ,or face missing out.

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Picasso and You ( and Internet Marketing :) )


Last weekend I made a flying visit to Brisbane to see an art exhibition: "Picasso & His Collection" only to discover that,with a few exceptions, it was - in my opinion -  a disappointing collection of second rate artworks.

But what I found more disappointing was the behavior of the crowds who had turned up to see it. After queuing to get in, I found myself repelled by the orderly queue inside the gallery, where everyone just shuffled along patiently waiting their turn to view the next piece of art.

Some people were pontificating over the flimsiest of sketches, analyzing each slash of the charcoal to educate, or more likely bore, their companions. And the people behind them in the queue, waiting their turn in front of the sketch, stood in placid  acceptance. Not me. I lasted about 2 minutes before breaking ranks and walking into the middle of the first exhibition room. I just ‘couldn’t’ join in with the masses. To me it seemed almost the opposite of art, or perhaps the queue itself was a surreal piece of artwork escaped from the brush of Dali, or flown in from the Tate Modern in London to stun the Australian’s into submission.

Two rooms on I found that the queue had dwindled, as people had lost patience or come to the conclusion that they were acting like sheep, or lemmings.

Meanwhile, I simply stood in the center of the rooms I wandered into, and scanned for something which grabbed my attention (perhaps a bold use of color, or the way that the eyes in some portraits seem to latch on to you) and I went over and looked at it.

This meant that I’d finished looking an hour before my companions, so I sat down on a central bench to write this.

And my main though was that Picasso would probably have been amused, even laughed out loud, at the docility and lack of life on display in the queue.

This can - sort of - be related back to Internet Marketing. Well I’m going to try anyway :)

Here’s my attempt. And my true thoughts:

Don’t join the placid queue (the masses) and shuffle along.

Sell to the people in the queue instead :)

That’s where the money lies in the Internet Marketing niche.


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